More than one-half (55%) of midmarket and enterprise organizations surveyed will increase their spending on information security products and services in 2010. Spending will vary by company size, vertical industry, and organizational behavior. Using data from ESG’s 2010 IT Spending Intention Survey, this brief analyzes security spending at both a general and solution/product level and includes recommendations as to how information security vendors should segment customers and fund their marketing programs for 2010.
In general terms, spending on networking equipment will be better than last year but not nearly as fruitful as earlier this decade. In this type of climate, networking vendors must be extremely careful with their marketing dollars and invest in the right market segments. Data from ESG’s 2010 IT Spending Intentions Survey—including network hardware spending analysis by industry and by customer psychographics—will help networking vendors make the right bets in 2010.
Jon Oltsik is an ESG senior principal analyst and the founder of the firm’s Information Security and Networking services. With 25 years of technology industry experience, Jon is widely recognized as an expert in threat and security management as well as all aspects of network security. Recently, Jon has been an active participant with cybersecurity issues, legislation, and technology within the U.S. federal government. Prior to joining ESG, Jon was the founder and principal of Hype-Free Consulting. He has also held senior management positions at GiantLoop Network, Forrester Research, Epoch Systems, and EMC Corporation.
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