More than one-half (55%) of midmarket and enterprise organizations surveyed will increase their spending on information security products and services in 2010. Spending will vary by company size, vertical industry, and organizational behavior. Using data from ESG’s 2010 IT Spending Intention Survey, this brief analyzes security spending at both a general and solution/product level and includes recommendations as to how information security vendors should segment customers and fund their marketing programs for 2010.
Jon Oltsik is an ESG senior principal analyst and the founder of the firm’s cybersecurity service. With almost 30 years of technology industry experience, Jon is widely recognized as an expert in all aspects of cybersecurity and is often called upon to help customers understand a CISO's perspective and strategies.