In general terms, spending on networking equipment will be better than last year but not nearly as fruitful as earlier this decade. In this type of climate, networking vendors must be extremely careful with their marketing dollars and invest in the right market segments. Data from ESG’s 2010 IT Spending Intentions Survey—including network hardware spending analysis by industry and by customer psychographics—will help networking vendors make the right bets in 2010.
For the past few years, organizations large and small eschewed Windows Vista and stuck with old reliable XP. Those days are coming to an end: ESG Research indicates massive migration plans to Windows 7 over the next two years. Large organizations should proceed with their eyes open so they can take advantage of other Windows functionality to improve security, reduce operating costs, or align Windows 7 upgrades with desktop virtualization initiatives. Technology vendors must also be ready for a tidal wave of support requirements and Windows 7 opportunities.
Jon Oltsik is an ESG senior principal analyst and the founder of the firm’s cybersecurity service. With almost 30 years of technology industry experience, Jon is widely recognized as an expert in all aspects of cybersecurity and is often called upon to help customers understand a CISO's perspective and strategies.
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