Predictive coding has become a common feature of technology assisted review. By automating the coding of documents, predictive coding promises to reduce the cost of e-discovery while reducing the time needed to accomplish it.
I’m on my way back from the Oracle Analyst Conference for 2013 held in beautiful Redwood City, California. What is great about events such as this are the insights you can glean from the presentations and conversations with company executives and leaders. What is unfortunate is how much of the good stuff can’t be discussed at this time. That’s like standing in line for the buffet when you’re hungry.
While mobile first design points at a progress, it can also drive business application design in the wrong direction.
Social media changes many aspects of marketing. One of the more profound changes is in the very process of marketing itself.
Social media creates new opportunities for companies that want to engage better with customers. Real engagement, which binds customers to companies, can drive revenue gains and reduce the costs associated with customer churn. However, engagement through social media requires new ways to manage and understand customer interactions.
Resistance from knowledge workers is inhibiting the adoption of social collaboration tools both as enterprise social networks and within business applications. With so much promise, why are knowldge workers having so much time realizing the benefits. A clue may lie in how social collaboration applications are rolled out in companies.
Organizations are adopting or looking to expand the deployment of online file sharing and collaboration (OFS) and Social Enterprise software. Both technologies are interrelated but offer different benefits. This overlap and the unique value of each are reflected in the manner of and the inhibitors to adoption for both classes of product.
Gamification, which is the use of game mechanics developed for video games in non-game software, used to bother me.
Major software vendors and corporations have made big investments in enterprise social networks (ESNs). Despite the push from vendors and corporate leadership to adopt ESNs, IT professionals have worried that knowledge workers were not inclined to use them. ESG research now shows that their perception is not unfounded: Corporate knowledge workers feel little impact from ESNs and hence, provide little intrinsic motivation for their adoption.
Vendors are shifting their messaging about social enterprise from a bottom up to a top down approach. This won't work to speed adoption nor help companies really see the value of the social enterprise.
The big theme at IBM Connect is that people are strategic to your business and that data is strategic to your business.
Next week I'll be at IBM Connect 2013. The three main tracks—Smarter Workflorce, Smarter Commerce, and the technical track—speak to the focus of IBM in the upcoming year.
Senior Analyst Tom Petrocelli covers the Social Enterprise for ESG. He has more than 27 years of experience in technology, technical marketing, and management. Tom is the author of the book Data Protection and Information Lifecycle Management as well as many articles and two blogs dealing with technology and business.
© 2013 Enterprise Strategy Group, 20 Asylum Street, Milford, MA 01757 508.482.0188
Enter your email address, and click subscribe