Tom Petrocelli

• News
  May 13, 2013

  When IT Doesn't Choose Applications - Tom Petrocelli
• News
  Apr 30, 2013

  Don't Dismiss Email Just Yet - CMS Wire
• briefs
  Apr 29, 2013

  Predictive Coding Shortens Time and Reduces Costs of e-Discovery

  Predictive coding has become a common feature of technology assisted review. By automating the coding of documents, predictive coding promises to reduce the cost of e-discovery while reducing the time needed to accomplish it.

• Blogs
  Apr 26, 2013

  This Week at the Oracle Industry Analyst World

  I’m on my way back from the Oracle Analyst Conference for 2013 held in beautiful Redwood City, California. What is great about events such as this are the insights you can glean from the presentations and conversations with company executives and leaders. What is unfortunate is how much of the good stuff can’t be discussed at this time. That’s like standing in line for the buffet when you’re hungry.

• Blogs
  Apr 22, 2013

  User First, Not Mobile First

  While mobile first design points at a progress, it can also drive business application design in the wrong direction.

• Blogs
  Mar 28, 2013

  Social Media Drives Continuous Marketing

  Social media changes many aspects of marketing. One of the more profound changes is in the very process of marketing itself.

• market landscape reports
  Mar 27, 2013

  Social Media Marketing and Analytics: The New Face of Customer Engagement

  Social media creates new opportunities for companies that want to engage better with customers. Real engagement, which binds customers to companies, can drive revenue gains and reduce the costs associated with customer churn. However, engagement through social media requires new ways to manage and understand customer interactions.

• Blogs
  Mar 21, 2013

  With Social Collaboration, Start Small

  Resistance from knowledge workers is inhibiting the adoption of social collaboration tools both as enterprise social networks and within business applications. With so much promise, why are knowldge workers having so much time realizing the benefits. A clue may lie in how social collaboration applications are rolled out in companies.

• briefs
  Mar 1, 2013

  Comparing Online File Sharing and Social Enterprise Solutions

  Organizations are adopting or looking to expand the deployment of online file sharing and collaboration (OFS) and Social Enterprise software. Both technologies are interrelated but offer different benefits. This overlap and the unique value of each are reflected in the manner of and the inhibitors to adoption for both classes of product.

• Blogs
  Feb 25, 2013

  How I Learned to Stop Worrying and Love Gamification

  Gamification, which is the use of game mechanics developed for video games in non-game software, used to bother me.

• research briefs
  Feb 21, 2013

  Do Knowledge Workers Really Want Enterprise Social Networks?

  Major software vendors and corporations have made big investments in enterprise social networks (ESNs). Despite the push from vendors and corporate leadership to adopt ESNs, IT professionals have worried that knowledge workers were not inclined to use them. ESG research now shows that their perception is not unfounded: Corporate knowledge workers feel little impact from ESNs and hence, provide little intrinsic motivation for their adoption.

• News
  Feb 5, 2013

  The Impact of Social, Mobile and Cloud - CMS Wire
• Blogs
  Jan 30, 2013

  A Shift in the Messaging around Social Enterprise

  Vendors are shifting their messaging about social enterprise from a bottom up to a top down approach. This won't work to speed adoption nor help companies really see the value of the social enterprise.

• Blogs
  Jan 29, 2013

  The People-Data Connection

  The big theme at IBM Connect is that people are strategic to your business and that data is strategic to your business.

• Blogs
  Jan 24, 2013

  What I’ll Be Looking for at IBM Connect 2013

  Next week I'll be at IBM Connect 2013. The three main tracks—Smarter Workflorce, Smarter Commerce, and the technical track—speak to the focus of IBM in the upcoming year.

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