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Citrix Synergy 2017: Anticipating a Focal Point on Cloud and Security

Posted: May 15, 2017   /   By: Mark Bowker   /   Tags: Data Management, Citrix, Citrix Synergy

cloud_security.jpgESG annually checks in with IT professionals to capture the top items on the CIO’s whiteboard, and potential areas of increased spending. ESG’s research findings place security at the top of the list (no surprise here) but what if you are an IT vendor (like Citrix), have been in business for 20+ years and, while you help with security, you don’t possess any security products as they are defined by the market. Now let’s layer in the fact that businesses are racing towards cloud consumption models and you have 20+ years’ experience producing on-premises solutions. This means that it’s time to make some product family changes, marketing tweaks, and sales execution adjustments—and this is exactly what I expect we will see at Citrix Synergy 2017.

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Is Intel Inside Your Digital Transformation?

Posted: May 10, 2017   /   By: Mark Bowker   /   Tags: Citrix, Intel, Enterprise Mobility, Digital Transformation, Citrix Synergy

GettyImages-611998336.jpgToday’s market opportunity for IT vendors is razor-focused on cloud consumption and economics. As a result, it can be easy to lose track of what’s actually powering on-premises data centers, various cloud platforms, and massive numbers of ever-proliferating endpoints.

In a prior role, when I was running an IT organization, it was difficult to acquire new servers at the rapid pace at which innovation was happening in the x86 server market—even though each server upgrade would provide an instant increase in application performance. While the performance bump still exists, the benefits extend beyond core performance—so it’s also important to understand the scale and security benefits. And speaking of scale and security, with Citrix Synergy right around the corner, it seems only fitting to take a look at Intel and Citrix.

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Top 5 Characteristics of a High-quality Citrix Technology Partner

Posted: February 09, 2017   /   By: Mark Bowker   /   Tags: Citrix, channel partner, Enterprise Mobility


ESG-Channel-Acceleration-Award-2017.pngLike many of ESG’s clients, I have had the good fortune to observe and work with Citrix for over 10 years. Over these years, I have seen Citrix continue on its journey of innovation for cost-effective and secure solutions that drive workplace efficiency and value. Along the way, Citrix has amassed an impressive ecosystem of Alliance Partners that have globally extended the value to IT professionals.   

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2017 ESG Channel Acceleration Awards - Part 1

Posted: February 07, 2017   /   By: Kevin Rhone   /   Tags: channel, Citrix, trend micro, Actifio, esg channel acceleration awards

ESG-Channel-Acceleration-Award-2017.pngOne of the really cool parts about my job is that I get to see, meet, and hear from lots of experienced, focused channel leaders who are constantly trying to pull all the levers at their disposal: technology and product sets, program elements and options, resources and teams… in order to earn and receive more than their fair share of time and attention from IT partners of all types. And that’s not just any old IT partners, but the same ones who all the other b channel leaders are trying to gain time and attention from. It’s a tough job, but someone’s got to do it.

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Citrix Synergy 2016 highlights

Posted: May 27, 2016   /   By: Mark Bowker   /   Tags: Citrix, synergy, Enterprise Mobility

Synergy was an important event for Citrix this year. It was an opportunity to reset, share a new vision, and introduce its new CEO, Kirill Tatarinov.

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Why the Citrix and Microsoft partnership is important

Posted: May 27, 2016   /   By: Mark Bowker   /   Tags: Microsoft, Citrix, Enterprise Mobility

Microsoft and CitrixCitrix and Microsoft are not strangers to one another. On the contrary — they’ve been successfully working together for the past 10+ years. In fact, Citrix has been one of the few companies that’s been able to dance with what many technology companies consider to be the “black widow.” But the light has been dimming between the two companies in the past few years as Citrix has experienced some rocky times, and Microsoft has enriched a competing portfolio.

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Can Citrix and Dell Help Businesses Improve Productivity through Better Communication?

Posted: January 22, 2016   /   By: Mark Bowker   /   Tags: Dell, Citrix, VDI, Enterprise Mobility, Unified Communication and Collaboration

citrix and dell

Citrix and Dell recently announced a “thin-to-win" strategy, snapped into a Microsoft Skype for Business (Lync) solution. And, while some may think VDI is dead (I assure you it’s not), these two iconic companies also popped together a VDI appliance. Here’s the high-level overview:

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Desktop-as-a-service (DaaS): Desktops Delivered from the Cloud

Posted: June 19, 2014   /   By: Mark Bowker   /   Tags: Cloud Computing, Azure, Microsoft, VMware, Private Cloud Infrastructure, Amazon, google, Amazon Workspaces, DaaS, Citrix, Public Cloud Service

ESG has been monitoring the interest in cloud desktops, commonly referred to as DaaS (desktop-as-a-service), for the last few years and continues to see solid interest in the delivery model. Indeed, previously conducted ESG research revealed that nearly a quarter of potential adopters of desktop virtualization technology in general identified DaaS as a delivery model that they were currently evaluating or at least considering.

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Citrix Synergy 2014

Posted: May 12, 2014   /   By: Mark Bowker   /   Tags: Cloud Computing, IT Infrastructure, Compute, DaaS, Citrix, synergy

It’s hard to attend a Citrix event and not walk away impressed by the quality of Citrix's employees, their attentiveness to customers, and the company's solid alignment of technology with current and planned market requirements. Citrix is in an interesting situation. The company seems to maintain a VERY strong association with a long history of its ability to deliver applications (think back to the days of Citrix Presentation Server) and is not receiving full credit for everything they can deliver to customers today. The market also seems to forget or neglect the fact that Citrix has been in business for 25 years and has enormous experience solving some of the toughest application delivery challenges companies have faced. Citrix has also made some solid acquisitions in these years to fill in technology gaps and capture new markets to align with corporate IT needs.

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Managing IT Risk Associated with Mobile Computing Security

Posted: April 08, 2014   /   By: Jon Oltsik   /   Tags: IBM, End-User Computing, Check Point, Fortinet, Cisco, Information and Risk Management, mobile, Security and Privacy, Security, BYOD, Citrix, data security, Fiberlink, android, Dropbox, Good Technology, Airwatch, Blue Coat, CISO, Bit9, Anti-malware, Facebook

When BYOD was coming to fruition a few years ago, it had a sudden and deep impact on IT risk. Why? Many CISOs I spoke with at the time said it was purely a matter of scale. All of a sudden, large enterprises had thousands of additional devices on their networks and they struggled to figure out what these devices were doing and how these activities impacted organizational risk.

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