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Antivirus Software Is Not Quite Dead Yet

Posted: May 06, 2014   /   By: Jon Oltsik   /   Tags: End-User Computing, Palo Alto Networks, Cisco, Information and Risk Management, Sourcefire, FireEye, McAfee, Security and Privacy, Security, endpoint security, Malwarebytes, Kaspersky, Triumfant, Guidance Software, Crowdstrike, trend micro, Symantec, RSA Security, Cylance, Bit9, Carbon Black, Anti-malware

In a Wall Street Journal article published earlier this week, Symantec SVP Brian Dye, is quoted as saying that “antivirus is dead.” Dye goes on to proclaim that “we (Symantec) don’t think of antivirus as a moneymaker in any way.”

I beg your pardon, Brian? Isn’t Symantec the market leader? Just what are you saying? In lieu of specific answers to these questions, the blogosphere and Twitter have become a grapevine of rumors – about Symantec, AV, etc. Panic and wild predictions abound. Dogs and cats living together in the streets . . .

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Advanced Malware Detection and Response and Other Cybersecurity Services on the Rise

Posted: April 22, 2014   /   By: Jon Oltsik   /   Tags: IBM, Cloud Computing, Cybersecurity, Palo Alto Networks, Cisco, Information and Risk Management, FireEye, HP, Dell, Security and Privacy, Security, Mandiant, Lockheed, DHS, Barracuda, Booz Allen Hamilton, bromium, Leidos, nsa, Cylance, cybercrime, CSC, Damballa, NIST, BT, NSF, mssp

Think about all of the cybersecurity industry activity with advanced malware detection and response and what comes to mind? Most people would probably focus on technology vendors like Bromium, Cylance, Damballa, FireEye, and Palo Alto Networks since these firms have garnered headlines, raised vast fortunes of VC funding, and even pushed through successful IPOs.

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Are Enterprise Organizations Ready to Use Free AV Software?

Posted: March 20, 2014   /   By: Jon Oltsik   /   Tags: Microsoft, Endpoint & Application Virtualization, Cisco, Information and Risk Management, Sourcefire, McAfee, Security and Privacy, Security, Bradford Networks, Malwarebytes, Kaspersky Lab, Juniper Networks, freeware, ForeScout, Avast, trend micro, bromium, Symantec, security intelligence, Great Bay Software, antivirus, Cylance, Bit9, Anti-malware, APT

Last year, ESG published a research report titled, Advanced Malware Detection and Protection Trends, based upon a survey of 315 security professionals working at enterprise organizations (i.e., more than 1,000 employees). In one question, ESG asked security professionals whether they agreed or disagreed with the following statement: “Commercial host-based security software (i.e., AV) is more or less the same as free security software.”

It turns out that 36% of security professionals either “strongly agree” or “agree" with this statement, while another 25% are sitting on the fence (i.e., they neither agree nor disagree with the statement).

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Hot Topics at the RSA Conference

Posted: February 20, 2014   /   By: Jon Oltsik   /   Tags: Cloud Computing, Check Point, Fortinet, Cisco, Networking, Information and Risk Management, FireEye, mobile, Security and Privacy, endpoint security, SIEM, Cybereason, Good Technology, bromium, 21CT, CloudPassage, Firewall, Cylance, click security, Bit9, Carbon Black, IDS/IPS, Firewall & UTM, Hexis Cyber Solutions, Public Cloud Service

It’s the calm before the storm and I’m not talking about the unusual winter weather. Just a few days before the 2014 RSA Security Conference at the Moscone Center in San Francisco.

In spite of this year’s controversy over the relationship between the NSA and RSA Security (the company), I expect a tremendous turnout that will likely shatter the attendance records of last year. Cybersecurity issues are just too big to ignore so there will likely be a fair number of first-time attendees.

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How Antivirus Continues to Compete

Posted: January 30, 2014   /   By: Kyle Prigmore   /   Tags: Information and Risk Management, Security and Privacy, Security, malware, Mandiant, bromium, antivirus, Cylance, Bit9, AV, Guidance, antivirus software

Despite well over a decade of sales success, antivirus technology has never been beloved in the security marketplace. Security professionals do not have immense faith in antivirus (AV) products to stop modern malware, and average users have never enjoyed the notifications, scans, and updates that go along with protecting a computer from roughly 6,000 new malware variants per day.

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Endpoint Security Market Transformation In 2014

Posted: January 13, 2014   /   By: Jon Oltsik   /   Tags: IBM, Microsoft, Palo Alto Networks, Cisco, Information and Risk Management, Sourcefire, FireEye, McAfee, Security and Privacy, Security, Malwarebytes, Triumfant, Mandiant, Avast, trend micro, RSA, antivirus, Cylance, Bit9, Anti-malware, APT, Trusteer

It is widely agreed that the security software market is over $20 billion worldwide and that endpoint security software (aka antivirus) makes up the lion’s share of this revenue. After all, AV is an endpoint staple product bundled on new PCs, required as part of regulatory compliance, and even available for free from reputable providers such as Avast, AVG, and Microsoft.

Yup, AV software is certainly pervasive but traditional endpoint security vendors will face a number of unprecedented challenges to their comfy hegemony in 2014 for several reasons:

  1. Security professionals are increasingly questioning AV effectiveness. According to ESG research, 62% of security professionals working at enterprise organizations (i.e., more than 1,000 employees) believe that traditional endpoint security software is not effective for detecting zero-day and/or polymorphic malware commonly used as part of targeted attacks today. To quote Lee Atwater, ‘perception is reality’ when it comes to AV.
  2. Many organizations are already moving beyond AV. ESG research also indicates that over half (51%) of large organizations are planning to add new layers of endpoint security software in order to detect/prevent advanced malware threats. This means that enterprise companies aren’t waiting for AV vendors to catch up but rather spending on new endpoint defenses – likely with new vendors.
  3. The industry is turning up the heat. The AV market has been a cozy oligopoly dominated by a handful of vendors. This market is coming unglued as a combination of new threats and user perceptions is opening the door to an assortment of upstarts. The list includes smaller firms like Bit9, Cylance, Malwarebytes, and Triumfant as well as 800-pound gorillas like Cisco (with Sourcefire FireAMP, IBM (with Trusteer), and RSA Security (with ECAT). Oh, and let’s not forget red hot FireEye’s acquisition of Mandiant or Palo Alto’s purchase of Morta. These two firms are intent on leaving AV vendors in the dust as they pursue the title of “next-generation security company” (whatever that means).
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