I recently went to Actifio Data Driven 2018, Actifio's global user conference held at the Fontainebleau Miami Beach. At Data Driven, Actifio's customers and partners showcased how and why they use Actifio solutions. I had a number of key takeaways from the conference.
Actifio clearly understands the value and importance of data. This was not just another data protection company adopting the term "Data Management" to frame themselves as more than just backup and recovery. Data Driven 2018 demonstrated that Actifio understands that the value comes from how customers use the data, not just that the data is made available. In session after session and customer meeting after customer meeting, I saw how customers and partners discussed the uses of the data made available by Actifio. I was impressed by the real-world benefits that were highlighted by everyone.