When you compare the storage environments of organizations in North America and Western Europe, there’s a common perception that “it’s different over there” – and it doesn’t matter which place ‘there’ is! But ESG’s latest research shows that the storage world is a lot more homogenous across the two regions than we have told ourselves. To recast an old saying – it’s two regions separated by a common IT language! Late in 2012 ESG took the Storage Market Trends survey that it had recently conducted in North America and posed the identical questions to a set of demographically equivalent respondents in the UK, France, and Germany. While this quick blog has chosen to mention storage growth, the research covers everything from challenges to technology use and buying intentions.
Frankly, we quietly expected dramatic – or at least (in more restrained research-speak) significant and statistically relevant! – divergence in the results….but the biggest surprise was to see the high degree of similarity between the two sets of responses. For example, data storage growth trends were about the same across the two regions, although we did notice a slight tendency to use more NAS (measured as a percentage of overall installed storage capacity) in Western Europe, and a slightly higher propensity (again as a % of the total) to use internal server-based storage in North America. Another example - as a share of their total installed storage capacity, Western European organizations have so far installed less solid-state storage, but they look to be catching up - as measured by their expected adoption- with their counterparts to the east of the Atlantic.