Next up in my under-the-radar series is Syncplicity. I went back and forth about whether or not to include Syncplicity as an under-the-radar vendor. Certainly they wouldn't have qualified a year ago. But do they now?
An emerging product in an emerging market fighting for budget within EMC is a difficult position to be in. And one of the big story lines from the investors that took Syncplicity private is that Syncplicity has huge potential, but couldn't thrive in EMC because the sales models weren't aligned properly and they couldn't invest for growth. When it came to budget allocations, the products paying the bills got more investment (or Syncplicity's tactical integration with those products was prioritized versus more strategic development efforts).