At last week’s Hitachi Strategy Session the essence of the event was made very clear up front: ”You're not going to get boxes and roadmaps - it's business strategy." For some vendors – and this isn’t a pejorative comment, just a statement of fact – “strategy” actually means that those of us in the audience are simply going to get higher level messages about the importance of, and their intention to, provide better boxes and roadmaps! But here the different corporate strategy of Hitachi was front, center, and crystal clear.
Senior Hitachi executives Kojima-san (who leads its Insight group) and Otsuki-san (who heads the US operations) kicked off the event with a reminder of Hitachi’s history and corporate ethos….that wasn’t significant just because it’s a stark contrast to many other vendor organizations in this business; but instead also because it served to remind us that the strategy Hitachi now promotes is actually more of a public manifestation and route-to-market alignment with what this organization has really been about for its more-than-a-century of life. This video from the event (in which I am joined by my colleague Terri McCure and Hicham Abdessamad, the CEO/President of Hitachi Consulting) summarizes what this is all about.