It certainly is an exciting time in the cloud landscape, with all the major vendors starting their summer show season and making their major announcements. At first glance, it can be a confusing world, with all the vendors giving similar messaging and along with it, promoting extremely similar features and functions.
One of the prime differences between the cloud vendors is how they are reaching out to and marketing at enterprise customers. For the "new," cloud-born vendors, much of their work started either with consumer applications or by getting new, emerging companies to use their services. Great examples of this would be Amazon Web Services (AWS) and Google Cloud. AWS certainly has ramped up its enterprise focus over the past two years, with a growing enterprise sales force and new purchasing options. As I noted in my blog about Google Next 2017, Google has made a significant shift with a new go-to-market effort for enterprise customers and new product announcements with a distinct enterprise product set. Both of these companies are leveraging their innovations and targeting enterprises with them.