IBM Interconnect 2017: Sharpening IBM's Enterprise Focus

It certainly is an exciting time in the cloud landscape, with all the major vendors starting their summer show season and making their major announcements. At first glance, it can be a confusing world, with all the vendors giving similar messaging and along with it, promoting extremely similar features and functions.

One of the prime differences between the cloud vendors is how they are reaching out to and marketing at enterprise customers. For the "new," cloud-born vendors, much of their work started either with consumer applications or by getting new, emerging companies to use their services. Great examples of this would be Amazon Web Services (AWS) and Google Cloud. AWS certainly has ramped up its enterprise focus over the past two years, with a growing enterprise sales force and new purchasing options. As I noted in my blog about Google Next 2017, Google has made a significant shift with a new go-to-market effort for enterprise customers and new product announcements with a distinct enterprise product set. Both of these companies are leveraging their innovations and targeting enterprises with them.

Topics: IBM Cloud Computing IBM Connect big data and analytics Systems Management

The People-Data Connection

Here at IBM Connect 2013, IBM is taking great pains to get across two big ideas. First, that culture drives business. Culture and people are the real strategic value in a business. Because of this, IBM is providing a number of solutions that help to build and harness the human capital of a business and unlock that value. This is a key reason that they acquired Kenexa and continue to help customers to implement social collaboration in their organizations. The value of human capital extends to customers. Engaging customers as people and understanding and appreciating their culture are important factors in driving growth and IBM stands poised to assist.

Topics: Data Management & Analytics Enterprise Software Data Analytics Social Enterprise IBM Connect data