VMworld 2015 Had Some Great Marketing

There was some great marketing execution at VMworld 2015.

As a sequel to my blog last year that “Event Marketing Doesn’t Get Enough Credit,” here is my tip of the hat to some of the unsung heroes of tradeshows: the events planners and marketing leaders that ensure that the technology experts and sales folks have compelling venues and leave a strong impression on the attendees, who are hyper-stimulated for four straight days. 

Topics: Veeam Zerto VMworld marketing CommVault Simplivity industry events VMworld 2015 Rubrik

Thoughts From SNW and NAB

There are times when I feel as if my blog should appear on some travel website, rather than a high-tech one; it’s when we are in one of the show/analyst event seasons, as about now. A bit like Anthony Bourdain (well, without the exotic locations, camera crew, books, endorsements, and smoking….but you get the point), I travel to new cities, sample the local [flash, software, SAN, cloud etc.] fare and depart reinvigorated. Hey, even the title of his show – ‘No Reservations’ – could be viewed as a storage commentary! If ever they want a replacement for Mr Bourdain, I’d love it!

Anyhow, it’s been so busy of late that I’m going to combine some brief commentary on two recent storage events, as it allows me to catch up a.little, and also to compare and contrast.

Topics: Storage IT Infrastructure industry events