Choosing an orange origami swan as your logo is an interesting signal, ripe with metaphors. Was Informatica unfairly labeled as an ugly duckling before? Is the company now folding in on itself? Does it take a lot of skill and dexterity to create something beautiful from a blank square of paper? Is this latest re-invention a swan song? Let's hope not, as there is actually quite a bit to like about the new directions.
Anil Chakravarthy, Informatica's CEO, has outlined the three iterations of the company. First, focused on ETL and ingestion. Second, expansion into MDM, archiving, and data quality. And today, re-launching as an "enterprise cloud data management" platform-as-a-service (PaaS) vendor, which is again functional, if not sexy.