Apple Announcements: Good for Businesses?

Apple tends to lean heavily in towards the everyday consumer and not speak to the potential value to businesses. It feels a bit like they have so much trust in their fanbase that Apple automatically assumes that their technology will get pulled into businesses without having to address the business market. Some may call this approach arrogant and others would call this brilliant, but the fact remains that we have witnessed from day one of the Apple iPhone that appealing to consumers and application developers has created an automatic shoo-in into the business. ESG research consistently shows that end-users are creating a significant push for business to support Apple devices (personal and corporate owned).

Topics: Apple Enterprise Mobility iphone