"Let the Transformation Begin" was the mantra of the first Dell EMC World and that theme rung true in a variety of ways. While Dell Technologies seeks to transform the IT industry, it must also embrace its own internal transformation. First, let’s discuss the show itself. While it was still in Austin (for the last time it appears), influences from the former EMC World were everywhere. Michael Dell, obviously, led the company's message, but the general sessions embraced the impressive production value that we have come to expect with Jeremy Burton, Dell Technologies’ newly appointed CMO. Attendance seemed to have shot up as well. While I don’t have the official numbers, after the first general session it was obvious Dell EMC World had simply outgrown the capacity of the Austin Convention Center, something that could not have been said of Dell Worlds in the past.