An analyst's views on product categories and innovation

Readers wonder what leads an analyst to cover one firm or technology over another.  There was a whole session on this topic at the RSA Conference US 2016, titled "Do Industry Analysts Actually Stifle Security Innovation?"

There are several questions raised:

  • Are analysts ignoring innovators? If small startups are ignored, how would buyers ever learn of them? And how will those companies thrive?
  • Problems with categories. Firms are squished into some category, where they may not belong. Or there are too many categories.
  • Rigid ranking in a two-by-two matrix. I won’t mention the analyst firm but you may be able to guess.

Here’s how I look at it: IT analysts need to encourage innovation and not use product and solution categories too strictly.

Topics: Networking data center networking IT analysts