The digital economy is upon us. And data is, de facto, playing an ever-greater role in determining business success. Skeptics might say that this is nothing new…after all, data has always been valuable, which is why we have been storing so much of it over the past few decades.
Let’s dig into the contemporary difference - a distinction that many businesses miss – by reviewing where we have, mostly, gotten to so far: Yes, data has long been a necessity of doing business; and the introduction of traditional IT services has improved efficiency. Email, for example, is a lot handier than having to leave voicemails for everyone, or faxing people, or - if you want to make the extreme case - using the post office. But any competitive gains that traditional IT services offer have long been negated, since everyone else gets access to the same IT services. It doesn’t matter what anyone says, you aren’t dominating your industry just because you have access to email!