ESG data shows that 57% of enterprises have either already switched to free antivirus software or are actively exploring the option. It makes some sense: Free AV programs have posted competitive efficacy rates against paid versions, and AV is increasingly viewed as an IT operations checkbox as opposed to a pure endpoint security control. There also seems to be a decreasing need to assign budget for AV. The thinking is that those dollars could instead be spent on newer technologies such as advanced endpoint anti-malware products, endpoint forensics, or endpoint analytics. For many organizations, ditching paid antivirus for a free product could be viewed as a sensible cost-cutting move.