Partner portals — love that dirty water

Nobody wants to dive into a dark, murky river, and if I had a nickel for every time I heard that a partner portal is only for good deal registration, I’d be rich. There was a time when deal registration was the soul of the portal, and everything else around it was broken, obsolete or hard to find.

12 years ago I remember working on my first partner portal. I thought it was funny that it was basically a gated website that contained much of the same information as the company’s public-facing site. Sure, we would put up sales enablement tools, deal registration, link to an LMS, and post details about the partner program but that was really it.

Topics: channel partner partner portal mdf