David Bunnell, the founder of PC World, PC Magazine, and Macworld passed away in Berkeley, CA on October 18th, 2016, at the age of 69.
Bunnell was an entrepreneur and social activist who represented the spirit that drove the personal computer revolution that had its origins in the mid 1970s.
The promise of using personal computers, in contrast to centrally controlled and managed, and to some extent, cloistered, computers that were inaccessible to the masses, was considered a catalyst for social change, since computers were the gateway to accessing information, and through information, power.
The publications were not direct vehicles for social activism, but they celebrated the new ecosystem that enabled computing that was “owned” by the masses, out of the control of the then dominant computer makers and those who bought and operated them. You choose what software to load. You choose what peripherals to buy. You choose where and when to use them. It was not “the man” who controlled them.