Rubrik Doubles Down on Hybrid Support with Alta 4.2 Release

Rubrik delivers a platform to manage and protect data in the cloud, at the edge, and on-premises. Providing a unified user experience for data protection stemming from multiple sources for the enterprise space with an API-first strategy, the company recently released version 4.2 of its Alta management platform, adding key capabilities to further its ability to support hybrid cloud environments.

Topics: Data Protection hybrid cloud Rubrik

VMworld 2015 Had Some Great Marketing

There was some great marketing execution at VMworld 2015.

As a sequel to my blog last year that “Event Marketing Doesn’t Get Enough Credit,” here is my tip of the hat to some of the unsung heroes of tradeshows: the events planners and marketing leaders that ensure that the technology experts and sales folks have compelling venues and leave a strong impression on the attendees, who are hyper-stimulated for four straight days. 

Topics: Veeam Zerto VMworld marketing CommVault Simplivity industry events VMworld 2015 Rubrik