Do you have a certain word or phrase that every time you hear it is the equivalent of nails on a chalkboard? Sometimes publications, such as TIME magazine, will actually publish a list of banished words or phrases that the nation is simply sick of hearing. In case you were interested, recent lists have included over-publicized terms such as selfie, YOLO (you only live once), and literally (when you really mean figuratively). For me the term that—figuratively—brings tears to my eyes whenever I hear it is “outside the box.”
The original premise for that phrase was so promising: take a seemingly intractable problem and look at it from a different perspective or from a different point of view to find a creative solution. Through over use, however, the idea of outside the box thinking became both trivialized and a bit insulting. Have a problem? Try thinking outside the box. Didn’t work? Oh well, good luck then. It takes a considerable amount of work and effort to find and create unique perspectives and look at problems in new ways. The source of my frustration is that the overuse of the phrase trivialized the hard work that it takes to truly find new perspectives. So what does this have to do with enterprise storage?