EMC’s MegaLaunch: Storage Specifics (Includes Video)

It might seem incongruous to be talking ‘storage specifics’ when discussing EMC – after all, isn’t it a storage company? Well, I mean this in two ways: Firstly, as we move to a more integrated world, so EMC is spending plenty of energy on discussing things other than storage per se; that’s all well and good, but it’s not the focus of this blog. Second, even storage now gets broader by the day; again, that’s all great but this blog is all about delving a little deeper into the ‘vanilla’ storage announcements at EMC’s MegaLaunch earlier this month. One final point here – ‘vanilla’ is neither a pejorative nor a comment on what EMC delivered, it is merely a statement that here I’m focused on the basics. So, to get a summary of the key points for the three main product areas (in this case VMAX, Isilon, and XtremIO) I pointed my video camera at three of EMC’s finest. Take a look at the video and then my comments follow.

Topics: Storage EMC IT Infrastructure Mark Peters Terri McClure Isilon VMAX

EMC’s 2014 MegaLaunch - a Tour de Force? (Includes Video)

Last week EMC held the fourth of what it has now established as its “MegaLaunches.” The scale of the events that surround these launches is consistent with the range of announcements that are included. EMC has never been a company that can be accused of being backwards about coming forwards, but even its most vociferous critics and ardent competitors would – albeit no doubt reluctantly! – have to concede that the substance that was delivered to the market last week had some real weight and value. Of course with so much to cover and comment upon it’s hard to do justice in one blog: however, with the help of my colleagues Terri McClure and Jason Buffington, I hope that this video blog will do a darned fine job of not only covering the announcement highlights but also giving you a flavor of the event. While the video itself is longer than we usually produce, I would – with all due humility – commend it to you as a great overview, as I think it feels way shorter than its 8 minute run time.

Topics: Storage IT Infrastructure Data Protection Mark Peters Jason Buffington ProtectPoint Terri McClure Isilon VMAX

EMC Announces Another Step Towards Backupless-backups

Last week, in London, EMC made several announcements – many of which hinged on the VMAX3 platform – but the one of most interest to me was ProtectPoint, where those new VMAX machines will be able to send their backup data directly from production storage to protection storage (EMC Data Domain) without an intermediary backup server.

I mentioned this in workload-enabled-data-protection-is-the-future-and-that-is-a-good-thing/index.html" target="_blank" title="Workload-enabled Data Protection is the future">my blog last week as an example of the fact that, while “backup” is evolving, those kinds of evolutions require that the role of both the Backup Administrator (which should not be thought of as a Data Protection Manager/DPM) and the Storage Administrator (or any other workload manager that is becoming able to protect their own data) need to evolve, as well. Enjoy the video:

Topics: EMC Data Protection JBuff Information and Risk Management Jason Buffington ProtectPoint VMAX

EMC Opens the Cloud Gateway with TwinStrata Acquisition

The market has been waiting for EMC to acquire a cloud gateway company, but for years the speculation was it would be acquired by the cloud division as a data onboarding tool for Atmos. Today EMC announced the acquisition of Natick MA- based TwinStrata by the storage division as a part of its VMAX strategy. This is indeed an intriguing and smart move. EMC VMAX embedding a gateway allows EMC to leverage its FAST tiering technology to add a cloud tier. Of course, there is certainly broader potential for the technology to be leveraged across EMC divisions longer term. This will just be the first instantiation of the technology. It also fits well with the cloud-like attributes of the new, third generation VMAX, which introduces storage services and flexible CUP resources that can be allocated in an elastic manner to support front or back-end storage processes.

Topics: Storage EMC IT Infrastructure VMAX Cloud Gateway