Generally, IT events are pretty subdued affairs. Some good meetings, some good dinners, some boring breakout sessions, and lots of overly ethusiastic marketing claims. IBM's World of Watson was exceptional. The videos felt like days of Superbowl commercials on Watson. Every buzzword was covered: cloud, mobile, social, IoT, open source, analytics. Bingo! Brand name customers dutifully trotted out on stage. IBM said the company's own brand value statement should be "humble genius" but I didn't see much evidence of either attribute. This was the most over-the-top, over-produced brag fest I've seen in years of IT conferences.