VMworld 2015 Had Some Great Marketing

There was some great marketing execution at VMworld 2015.

As a sequel to my blog last year that “Event Marketing Doesn’t Get Enough Credit,” here is my tip of the hat to some of the unsung heroes of tradeshows: the events planners and marketing leaders that ensure that the technology experts and sales folks have compelling venues and leave a strong impression on the attendees, who are hyper-stimulated for four straight days. 

Topics: Veeam Zerto VMworld marketing CommVault Simplivity industry events VMworld 2015 Rubrik

Event Marketing Doesn't Get Enough Credit

With 25 years of attending tradeshows and launch events, I can attest that the Marketing/Events team does not get enough credit.

Topics: EMC Data Protection VMware Information and Risk Management Veeam Acronis Zerto VMworld