Published: October 27, 2011
This week was IBM's Information On Demand 2011 and Business Analytics Forum. And if a single person is questioning whether IBM is serious or not about Big Data Analytics, it's probably because that one lonely soul must have woken up on the roof of the Mandalay Bay Resort with a wicked hangover and a serious lapse in memory.
IBM was Hot. Red Hot. They came out strong with a business-focused message that illustrated how organizations should plan for the big data deluge and get on board with the new revolution of business analytics or they will get left behind. Those that have data analytics to drive their business will leave the competition in the dust. From the database, to analytics, to enterprise content management, and professional services, IBM had it covered--all data--big and small--fast and lightning fast--in a cohesive tight message that was consistent and impactful. And all with context to a business problem that needed to be solved--the "why we should care." Speeds and feeds came later as evidence--the "how we are going to help you get there."
A few one liners that to me were sticky:
"Information Lifecycle Governance"--a blend of Information Lifecycle Management and Information Governance.
"Aspirational, Experimental, Transformational"--the maturity model phases for organizations' adoption of data analytics in their business.
78--my final count for the number of times "Big Data Analytics" was used in keynotes, presentations, and 1-on-1 executive conversations in a single day.
Virginia M. Rometty--the newly elected President and CEO for IBM, effective January 1, 2012. Congratulations Ginny!
IBM was hot this week, and Big Data Analytics was where it was at. Too bad I couldn't bring back some heat with me to Boston as we brace for our first snowfall. Brrrrr.
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