Insights / Video / 5 Reasons Why Research-based Content Should Be Part of Your Demand-gen Playbook
December 16, 2020

5 Reasons Why Research-based Content Should Be Part of Your Demand-gen Playbook

Enterprise Strategy Group

Enterprise Strategy Group’s Senior Vice President, Research & Strategy John McKnight discusses why using survey-based research data for content marketing should be a part of any tech marketer’s demand-generation playbook.

To learn more about how Enterprise Strategy Group can help you develop research-based content and campaigns, please contact us.

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