Content marketing mastery is a critical success factor for today’s enterprise technology vendors, but not all content is created equal. Successful campaigns demand the right assets, produced by subject matter experts, delivered by a trusted source, and applied to the appropriate buyer persona, at the right stage of the purchase process. ESG helps our IT vendor clients achieve their content marketing objectives through a wide range of custom content solutions, including:
- Technical Validation
Work with ESG Lab and our team of experienced and uniquely qualified engineers to measure and promote the performance, scalability, reliability, and usability characteristics of your product or service.
- Economic Value Validation
Identify, quantify, and communicate to customers and prospects the true economic value of your product or service via ESG’s economic validation content and tools.
- White Papers
IT decision-makers confirm that white papers remain a highly valuable and sought-after information source during the IT purchase process*. ESG’s well-designed, credible, and informative papers will help your product or technology stand out from the crowd with your customers and prospects.
- Solution Showcases
Highlight your strategy, technology, or product in the context of current market trends and customer requirements with a concise, impactful, customized document developed by ESG.
- ESG Videos
Make sure that your product and marketing messages have the biggest impact. On-demand, always-available, online video represents the most powerful way to connect with your customers. On video, ESG experts can speak directly to your customers about the ways in which your technology can solve challenges that they’re having in the moment.
- Infographics / InstaGraphics
Make a splash with graphics-rich and shareable assets designed to help drive awareness via social media and automated marketing campaigns. ESG Infographics are designed to tell your story with multiple research data points, while InstaGraphics focus on one data point of interest to your audience.
- Enhanced Content
Go further with your product and marketing messages using ESG Enhanced Content. Create SEO content that is mobile-friendly and responsive on any device with marketing analytics, form integration and calls-to-action for White papers, Videos and Inforgraphics / InstaGraphics.
- Online Events
Increase attendance and engagement at your live and/or recorded webinars and other online events with ESG analyst expert participation that includes use of ESG research and other content.
- Social Media Content
Work with ESG subject matter experts to generate the strategies and relevant conversations that will be most effective in your social media campaigns.
*ESG asked IT decision makers about their information source preferences as part of its 2015 and 2016 IT Spending Intentions Survey. White papers were considered to be the most valuable form of technology marketing collateral in the 2016 survey, and the second-most-valuable in the 2015 survey.