Aligning Your Services Practice to Accelerate Client Maturity

Whether you are a global systems integrator, IT vendor professional services group, cloud/XaaS provider, or boutique consulting firm, aligning your services with customer needs is a requirement for growth and success. However, fully understanding where the majority of clients are in their technology lifecycles can be a difficult and time-consuming process. Leveraging a research-backed maturity model provides the requisite insight and knowledge to drive tight alignment between service offerings and end-user needs.

Author(s): Mark Bowker, Jon Oltsik
Published: November 17, 2010
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