EMC Guarantees 20% Capacity Advantage for its Unified Storage Systems

Guarantees are often used by emerging vendors because they have to; when market leaders do so, it's invariably because they want to. EMC now says that its customers will need 20% less raw unified storage capacity in NAS and/or SAN configurations than they'll need from the competition. Furthermore, EMC has recently announced features (due this summer) that make this guarantee appear to be just the start of a far broader initiative. EMC is aiming to drive simplicity and efficiency as core customer values. In so doing, EMC is clearly challenging its competitors and is thereby guaranteeing not only this 20% differential, but also ensuring a market environment that will likely generate enhanced value for many customers over the coming months.