2008 North American Channel Survey

ESG recently surveyed 234 senior business and technical leaders representing North American server and storage channel partners. The purpose of the survey was to assess current and planned value-add services delivery capabilities and to evaluate the role these types of firms expect value-add services to play in growing their businesses over the next several years. Survey participants were selected to provide a representative cross-section of server and storage channel partners. The survey collected demographic and business data as well as information about current and planned value-add service capabilities.

As a new ESG survey, the goal of this effort was to establish a baseline view of North American channel partner value-add service priorities and plans in order to answer the following types of questions:

  • To what extent are channel partner value-add services revenues expected to increase over the next 24 months?
  • What types of customer requirements and priorities are driving channel partner value-add services investments and strategies?
  • What level of revenue contribution will value-add services make to the channel partner's overall business during the next 24 months?
  • What level of margin contribution will value-add services make to the channel partner's overall business during the next 24 months?
  • What level of competitive differentiation will value-add services add to the channel partner's overall business during the next 24 months?
  • What technology trends will have the most impact on the channel partner's value-add services strategies during the next 24 months?
  • What general business issues will have the most impact on the channel partner's value-add services strategies during the next 24 months?
  • Which types of value-add professional services do channel partners expect to offer during the next 24 months?
  • To what extent do channel partners plan to offer remote managed services or software-as-a-service options during the next 24 months?
  • What types of remote managed services or software-as-a-service offerings will be offered most widely?
  • ... and much more!

This comprehensive report is 36 pages in length and includes 28 figures and tables. For more information on the contents and findings of this report, please download the executive summary.

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