According to ESG's 2014 IT Spending Intentions Survey, not only are a majority of end-user organizations using cloud services, but many also expect to continue investing in these projects and initiatives over the coming year. In order to assess the impact of cloud computing on the channel, ESG surveyed 204 resellers, integrators, and services providers to discover the following key findings.
The OFS market is rapidly maturing from file storing and sharing services for consumers to technology solutions that offer features to effectively manage and secure business data. As part of this evolution, there is increasing demand for alternatives to the "one-size-fits-all," cloud-based approach, especially among OFS users who currently deploy a private cloud deployment model. The fact that more than two-thirds of these respondents would be extremely interested in a deployment model that allows some or all data to be stored on-premises is significant, albeit not surprising given that almost all respondent organizations have some types of data prohibited from being stored in a third-party data center.
Cloud services are an increasingly important element of business and IT strategies, whether for infrastructure (IaaS), development platforms (PaaS), or applications software (SaaS). This infographic highlights some key data points regarding cloud adoption trends.
Business continuity and disaster recovery (BC/DR) are perennial areas of interest and concern among IT professionals. In recent years, however, IT pros responsible for overseeing BC/DR have had help from advances in server virtualization. A virtualized server environment can support service level agreement (SLA) improvements, it can expand an organization's data protection options overall, and it can enable better BC/DR scenarios (i.e., more agile recovery if needed).
IT is all about data. Are you protecting it? Relentless data growth, virtualization deployments, cloud strategies, consolidation initiatives, and more aggressive service level agreements are just a few of the major trends affecting data protection environments. Data protection is likely to see increased spending in 2013 in the areas of new tools and technologies, particularly those focused on backup and recovery, BC/DR, and regulatory compliance.
The business application market is undergoing a transformation driven by the technological forces of mobile devices, social media, and cloud computing. This transformation is changing how knowledge workers use software, and who influences purchasing decisions for business applications.
Each year, security threats to web applications grow increasingly dangerous, causing many organizations to increase their investments in web application security testing. Beyond the obvious security benefits for organizations, it is also a positive trend that will lead to new market opportunities for application development and application testing product vendors.
ESG estimates that the revenue "pull through" from BI/analytics software platforms for adjunct market providers, such as hardware (server, storage, networking), professional services, and point solution software is slightly over 3 times the revenue for BI/analytics software.
Social media creates new opportunities for companies that want to engage better with customers. Real engagement, which binds customers to companies, can drive revenue gains and reduce the costs associated with customer churn. However, engagement through social media requires new ways to manage and understand customer interactions.
The current approach businesses use to deliver, maintain, and manage desktops, applications, and data cannot keep pace with the demand from end-users, new application types, and the constant wave of endpoint devices. IT must embrace these rapidly evolving dynamics and invest in a strategy that empowers the end-user, results in productivity gains, and simplifies IT's responsibilities while continuing to mitigate any potential risks.