Featured Content from Kevin Rhone

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[ESG Blog] OMG! It’s ODM!

TLAs (three-letter abbreviations) have now crept into every facet of our lives, and there’s one that is having a major impact on the IT channel. It’s the early impact that ODM (Original Design Manufacturer) products are having on the way customers think about their data center hardware purchases, and as a result, how channel partners are now adjusting their sourcing and go-to-market strategies.

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[ESG Blog] OMG! It’s ODM!

TLAs (three-letter abbreviations) have now crept into every facet of our lives, and there’s one that is having a major impact on the IT channel. It’s the early impact that ODM (Original Design Manufacturer) products are having on the way customers think about their data center hardware purchases, and as a result, how channel partners are now adjusting their sourcing and go-to-market strategies.

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[ESG Blog] Channel Partner Battle Royale

I’m not talking about the latest UFC event, but the conflict channel partners deal with each day when it comes to solving customer problems – Do I sell a pre-configured integrated computing platform (ICP) like so many of my competitors? Or, do I differentiate my business by creating a Best-of-breed stack on my own that shows unique value to my clients? Our latest research (Channel Partner Transformation: Selling Cloud Services) shows, channel partners are pretty split in between the two options. But they do realize that end-users are responding to vendors' education and outreach about ICP solutions, and 4 of 5 partners believe that over 25% of their revenues will come from ICP solutions within 2 years, if not sooner.

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[ESG Blog] Channel Partner Battle Royale

I’m not talking about the latest UFC event, but the conflict channel partners deal with each day when it comes to solving customer problems – Do I sell a pre-configured integrated computing platform (ICP) like so many of my competitors? Or, do I differentiate my business by creating a Best-of-breed stack on my own that shows unique value to my clients? Our latest research (Channel Partner Transformation: Selling Cloud Services) shows, channel partners are pretty split in between the two options. But they do realize that end-users are responding to vendors' education and outreach about ICP solutions, and 4 of 5 partners believe that over 25% of their revenues will come from ICP solutions within 2 years, if not sooner.

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[ESG Blog] The Age of Extinction or Evolution for Value-added Distributors?

You probably saw my last blog, channel-partner-transformers-the-age-of-extinction/index.html" target="_blank">Channel Partner Transformers: The Age of Extinction, about the drivers channel partners need to evolve their businesses. Well anything that impacts them will impact the community of value-added distributors, as well. In our latest research, Channel Partner Transformation: Selling Cloud Services, we specifically asked channel partners, “How can value-added distributors better assist or augment your organization’s current capabilities as it builds out its Cloud Services portfolio?”

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[ESG Blog] The Age of Extinction or Evolution for Value-added Distributors?

You probably saw my last blog, channel-partner-transformers-the-age-of-extinction/index.html" target="_blank">Channel Partner Transformers: The Age of Extinction, about the drivers channel partners need to evolve their businesses. Well anything that impacts them will impact the community of value-added distributors, as well. In our latest research, Channel Partner Transformation: Selling Cloud Services, we specifically asked channel partners, “How can value-added distributors better assist or augment your organization’s current capabilities as it builds out its Cloud Services portfolio?”

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[ESG Blog] Channel Partner Transformers: The Age of Extinction

I was at the movies this weekend and a preview for the upcoming Transformers movie, called the “Age of Extinction,"was shown. In talking with many colleagues in the world of channel partnering, I can’t help but wonder whether the evolving IT consumption model, the growth of non-traditional IT buyers (in line-of-business) purchasing solutions, and the rapid pace at which IT vendors are developing solutions that don’t fit into the traditional model of a one-time transaction will spell “extinction” for a significant portion of the channel partner community. Our latest research (Channel Partner Transformation: Selling Cloud Services) shows that the drivers for channel partners to transform their businesses include:

  • The amount of customer demand.
  • The fear of missing out and maintaining their “trusted advisor” status.
  • The declining long-term profitability of traditional business models.
  • The vision and commitment by the business owner/leader.

 

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[ESG Blog] Channel Partner Transformers: The Age of Extinction

I was at the movies this weekend and a preview for the upcoming Transformers movie, called the “Age of Extinction,"was shown. In talking with many colleagues in the world of channel partnering, I can’t help but wonder whether the evolving IT consumption model, the growth of non-traditional IT buyers (in line-of-business) purchasing solutions, and the rapid pace at which IT vendors are developing solutions that don’t fit into the traditional model of a one-time transaction will spell “extinction” for a significant portion of the channel partner community. Our latest research (Channel Partner Transformation: Selling Cloud Services) shows that the drivers for channel partners to transform their businesses include:

  • The amount of customer demand.
  • The fear of missing out and maintaining their “trusted advisor” status.
  • The declining long-term profitability of traditional business models.
  • The vision and commitment by the business owner/leader.

 

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[ESG Blog] Channel Partners: Stuck in Quicksand?…There Is a Way Out

Have you ever been stuck in quicksand? Had the anxiety that you were sinking, and the world was closing in? Well, executives at resellers and other channel organizations in the high-tech world are having these feelings as the IT consumption model is changing, non-traditional IT buyers (in line-of-business) are purchasing solutions, and IT vendors are rapidly developing solutions that don’t fit into the traditional model of a one-time transaction with annual maintenance contracts. But despite these winds of change, ESG research shows that only 1 in 5 channel partners are evolving. So what is holding channel partners back from reaching out, grabbing that branch, and pulling themselves out of the quicksand? ESG’s latest research (ESG Research, 2013 Channel Transformation Survey, November 2013) shows that channel partners are not evolving their businesses more rapidly because:

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[ESG Blog] Channel Partners: Stuck in Quicksand?…There Is a Way Out

Have you ever been stuck in quicksand? Had the anxiety that you were sinking, and the world was closing in? Well, executives at resellers and other channel organizations in the high-tech world are having these feelings as the IT consumption model is changing, non-traditional IT buyers (in line-of-business) are purchasing solutions, and IT vendors are rapidly developing solutions that don’t fit into the traditional model of a one-time transaction with annual maintenance contracts. But despite these winds of change, ESG research shows that only 1 in 5 channel partners are evolving. So what is holding channel partners back from reaching out, grabbing that branch, and pulling themselves out of the quicksand? ESG’s latest research (ESG Research, 2013 Channel Transformation Survey, November 2013) shows that channel partners are not evolving their businesses more rapidly because:

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[ESG Blog] Brace yourselves...A seismic shift in IT buying is underway

Recently, ESG completed a research study of Corporate Knowledge workers from small, medium and enterprise companies across North America. One of the key findings of the research was the changes in how applications are purchased by end-users, and the tremendous impact this will have on the way vendors and their partners sell to that new class of buyer. Note: More than 40% of our respondents are now either influencers or decision makers!

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[ESG Blog] Brace yourselves...A seismic shift in IT buying is underway

Recently, ESG completed a research study of Corporate Knowledge workers from small, medium and enterprise companies across North America. One of the key findings of the research was the changes in how applications are purchased by end-users, and the tremendous impact this will have on the way vendors and their partners sell to that new class of buyer. Note: More than 40% of our respondents are now either influencers or decision makers!

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[ESG Blog] For Channel Partners ... It’s All About Putting Money in the Bank!

Each year ESG surveys over 500 IT professionals within midmarket and enterprise companies to understand how they plan to spend their IT budget in 2013. Since most technology companies depend on an ecosystem of partners reselling their solutions, this is the first in a year-long series of blogs to focus on this research and the opportunities for channel organizations in 2013.

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[ESG Blog] For Channel Partners ... It’s All About Putting Money in the Bank!

Each year ESG surveys over 500 IT professionals within midmarket and enterprise companies to understand how they plan to spend their IT budget in 2013. Since most technology companies depend on an ecosystem of partners reselling their solutions, this is the first in a year-long series of blogs to focus on this research and the opportunities for channel organizations in 2013.

The Impact of Software-defined Networking (SDN) on the Channel

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Kevin Rhone, senior strategic consultant with the channel acceleration practice at Enterprise Strategy Group, has heard of things similar to what Atrion is doing. But he noted only the most desirable partners -- the best and largest partners or those that a vendor specifically wants to take away from a competitor -- can usually pull it off. "However, the idea of committing to mutual goals upfront supported by the vendor providing funding upfront or quarterly, which comes from the partner marketing budget to execute to these goals is not that unusual," Rhone noted.

Read the entire article at TechTarget

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