Age is a very interesting phenomena: there's the real numbers and then the relative aspect. "You're only as old as you feel" - as someone who's now having to check the last age-range box on demographic questions (certainly in ESG's own research!), I'm mightily relieved to hear that "60 is the new 45," or whatever! And we all seem sure that a human year equates to 7 "dog years."
"Hedvig" is certainly an intriguing name for a software [-defined] storage company. While my all-time favorite IT company name remains Sutmyn (which - delightfully - stood for Something Unrelated To MY Name!) I have to say that Hedvig comes pretty close! There is so much angst over names and product numbers in this business....indeed, anyone in a big vendor product marketing role has probably - like me in prior lives - sat on a [permanent!] naming committee at some point! So, it's nice to see someone just go with a name that isn't some clever combo pun of what the product does and/or whom it's aimed at.
This month (just slightly ahead of the full-force Spring "show season" that hits in April and May), HP gathered its loyal partner base in Vegas at its Global Partner Conference. My colleague, ESG Senior Partnering Consultant Kevin Rhone, and I were on hand and pulled together another "ESG On Location" video to try to capture some of the key take-aways from our perspectives.
In this ESG Video Capsule, ESG Senior Analyst Mark Peters discusses an IT business phenomenon he calls the “assumption gap.”
The objective for this research project was to get direct insights into what senior IT executives—with specific responsibility for their organizations’ data storage infrastructures—in North America think about a number of “next-generation” storage technologies. ESG leveraged a purely qualitative approach, which entailed hour-long interviews conducted solely by the authors of this paper. While qualitative work is more time-consuming and—at times—delicate in order to ensure that questions are posed fairly and without bias (and that the inevitable discussions are equally balanced), the genuine and considered insights that can be gleaned from it are extremely valuable.
2015 is shaping up to be just as busy on the solid-state beat as we expected. This week saw notable moves from two very strong players, which share the fact that neither are traditional storage systems vendors, but both wish to move in that direction since that's where account "stickiness" and higher margins lie. The logic and value of the intended acquisition of Amplidata by WD/HGST is covered by my colleague Scott Sinclair in a blog here. Meantime, SanDisk has come to the game with more chips (pun intended) than table-stakes would demand, and announced its InfiniFlash offering.
While it's always tempting to use some musical reference when talking about Violin (and I make no apologies for doing so in my blog title or the video blog below) I was struck by a different metaphor when speaking with CEO Kevin Denuccio recently. His office looks straight at the new home of the 49ers, Levi's Stadium in Santa Clara. Imagine a football team that only played either offense or defense?! That was almost the Violin story early on - it was a perfomance value proposition and not a lot else. But winning requires playing both sides of the ball....and now Violin has rounded out and extended its software data services offerings so as to field a balanced team.
I recently sat down with ESG VP of Research John McKnight to talk about what my expectations are for the Flash, SDS, and hybrid storage markets in 2015.
ESG VP of Research John McKnight interviews Senior Analyst Mark Peters on his 2015 predictions for the Storage segment.
Citrix recently acquired software-defined storage from Sanbolic and teamed up with technology partners, including global technology leader HP, to announce a new converged infrastructure solution line up targeted at simplifying and streamlining the deployment of mobile workspaces. These pre-engineered offerings include integrated compute, storage, and networking in converged “pods,” which have the ability to reduce the time, cost, and complexity of delivering applications and virtual desktops to end-users. The converged infrastructure appliances will be available in three offerings, which focus on differently sized deployments—from small to mid-sized to large organizations. While reducing the cost and complexity of application delivery and virtual desktop infrastructure (VDI) deployments, this new solution also adds sophisticated new storage capabilities and positions Citrix side-by-side among the converged infrastructure players in the mobile workspace arena today—as long as Citrix can provide the architectural differentiation, economic advantages, and go-to-market awareness and execution to get prospective customers on board.
Mark Peters is an ESG Practice Director and Senior Analyst focused on storage systems. His particular areas of emphasis are block and unified storage systems, virtualized storage, all types of solid-state storage, and the emerging opportunities represented by “software-defined storage.”
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