So, the one thing you can be sure of at an EMC World is razzmatazz; and this year did not disappoint with diversions: what with a jumping truck, rock bands, Mr Spock, off-stage "Beast" roars, pumping water (for good reason!), and a motorcycle multi-champion - to mention just a few - it could get easy to be washed along with the tide of geek-humanity from one bright light and loudspeaker to the next.
At the recent HDS Connect Event there were -literally- all sorts of connections to be made. HDS had pulled its sales and partner conferences together with the analyst event, a leadership meeting, and sundry others. The first connection was to parade the huge range of mothership Hitachi's capabilities, and thereby give some tangible credibility to the vision, and even gradual manifestation, of the overall Hitachi drive for "Social Innovation."
In this ESG Video Capsule, ESG Senior Analyst Mark Peters discusses the assertion that an advantage of software-defined storage is that it will permit the use of “commodity storage.”
Included with this post is the first in a series of seven videos that succinctly encapsulate some of the key findings from our recently published research report, Next-generation Storage Architectures. I share the duties on these blogs and videos with my colleagues Terri McClure and Scott Sinclair; all three of us collaborated on the actual research.
Age is a very interesting phenomena: there's the real numbers and then the relative aspect. "You're only as old as you feel" - as someone who's now having to check the last age-range box on demographic questions (certainly in ESG's own research!), I'm mightily relieved to hear that "60 is the new 45," or whatever! And we all seem sure that a human year equates to 7 "dog years."
"Hedvig" is certainly an intriguing name for a software [-defined] storage company. While my all-time favorite IT company name remains Sutmyn (which - delightfully - stood for Something Unrelated To MY Name!) I have to say that Hedvig comes pretty close! There is so much angst over names and product numbers in this business....indeed, anyone in a big vendor product marketing role has probably - like me in prior lives - sat on a [permanent!] naming committee at some point! So, it's nice to see someone just go with a name that isn't some clever combo pun of what the product does and/or whom it's aimed at.
This month (just slightly ahead of the full-force Spring "show season" that hits in April and May), HP gathered its loyal partner base in Vegas at its Global Partner Conference. My colleague, ESG Senior Partnering Consultant Kevin Rhone, and I were on hand and pulled together another "ESG On Location" video to try to capture some of the key take-aways from our perspectives.
In this ESG Video Capsule, ESG Senior Analyst Mark Peters discusses an IT business phenomenon he calls the “assumption gap.”
The objective for this research project was to get direct insights into what senior IT executives—with specific responsibility for their organizations’ data storage infrastructures—in North America think about a number of “next-generation” storage technologies. ESG leveraged a purely qualitative approach, which entailed hour-long interviews conducted solely by the authors of this paper. While qualitative work is more time-consuming and—at times—delicate in order to ensure that questions are posed fairly and without bias (and that the inevitable discussions are equally balanced), the genuine and considered insights that can be gleaned from it are extremely valuable.
2015 is shaping up to be just as busy on the solid-state beat as we expected. This week saw notable moves from two very strong players, which share the fact that neither are traditional storage systems vendors, but both wish to move in that direction since that's where account "stickiness" and higher margins lie. The logic and value of the intended acquisition of Amplidata by WD/HGST is covered by my colleague Scott Sinclair in a blog here. Meantime, SanDisk has come to the game with more chips (pun intended) than table-stakes would demand, and announced its InfiniFlash offering.
Mark Peters is an ESG Practice Director and Senior Analyst focused on storage systems. His particular areas of emphasis are block and unified storage systems, virtualized storage, all types of solid-state storage, and the emerging opportunities represented by “software-defined storage.”
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