Software-defined Storage (SDS) is an inescapable term right now...and looks to become an inescapable reality soon. That is, of course, if you buy into it as being something that's brand new and not already all around us. I just posted what I hope is a fun, insightful, and intentionally somewhat provocative ESG Video Capsule on just this contention. Please take a look—as with all our Video Capsules, it's under 140 seconds:
In thinking about when the founders of NexGen decided on their new company's name, one wonders whether, at the time, it was something of a placeholder—unless they were fortune-tellers as well as successful storage dudes that is! Since its founding in 2011, the company itself is on its fourth generation in as many years; and now, once more independent, finds itself well placed in what can be more generically called the next generation of storage arrays.
In this ESG Video Capsule, ESG Senior Analyst Mark Peters discusses how the only thing truly "new" about software-defined storage may be the name.
HP just held the US version of its biannual Discover user conference. And it was the last one as the HP we know - by the time the show arrives in London in December there should officially be two new companies: Hewlett Packard Enterprise and HP, Inc. (the latter – conveniently – being the one with the actual ink!). In the “main tent” sessions there was much focus on, and myriad mentions of, the separation, but the users I spoke with remained skeptical; not so much of what value it might bring to the uber HP, but of what direct impact and value it might have on them. As weak and obvious a statement as it is, only time will tell.
Hopefully you have been enjoying our series of blogs and videos over the last few weeks that serve as summaries of the key highlights from our Next Generation Storage Architectures research project and report (the full report is available on our website). The final video installment here covers the landscape of storage purchasing approaches and preferences rather than a technology per se. Without stealing all the thunder of the video or report, suffice to say that the outlook remains most positive for the large brands and established players, as long as they continue to adapt and innovate (whether organically or via acquisition).
The 2015 edition of IBM’s Edge conference recently took place in Las Vegas. While it lacked some of the showbiz sheen of other big industry events, the feeling of being at a cult reunion was just as strong; and any lack of hype was more than balanced by the focus on links to real world business/societal outcomes that permeated everything.
So, the one thing you can be sure of at an EMC World is razzmatazz; and this year did not disappoint with diversions: what with a jumping truck, rock bands, Mr Spock, off-stage "Beast" roars, pumping water (for good reason!), and a motorcycle multi-champion - to mention just a few - it could get easy to be washed along with the tide of geek-humanity from one bright light and loudspeaker to the next.
At the recent HDS Connect Event there were -literally- all sorts of connections to be made. HDS had pulled its sales and partner conferences together with the analyst event, a leadership meeting, and sundry others. The first connection was to parade the huge range of mothership Hitachi's capabilities, and thereby give some tangible credibility to the vision, and even gradual manifestation, of the overall Hitachi drive for "Social Innovation."
In this ESG Video Capsule, ESG Senior Analyst Mark Peters discusses the assertion that an advantage of software-defined storage is that it will permit the use of “commodity storage.”
Included with this post is the first in a series of seven videos that succinctly encapsulate some of the key findings from our recently published research report, Next-generation Storage Architectures. I share the duties on these blogs and videos with my colleagues Terri McClure and Scott Sinclair; all three of us collaborated on the actual research.
Age is a very interesting phenomena: there's the real numbers and then the relative aspect. "You're only as old as you feel" - as someone who's now having to check the last age-range box on demographic questions (certainly in ESG's own research!), I'm mightily relieved to hear that "60 is the new 45," or whatever! And we all seem sure that a human year equates to 7 "dog years."
"Hedvig" is certainly an intriguing name for a software [-defined] storage company. While my all-time favorite IT company name remains Sutmyn (which - delightfully - stood for Something Unrelated To MY Name!) I have to say that Hedvig comes pretty close! There is so much angst over names and product numbers in this business....indeed, anyone in a big vendor product marketing role has probably - like me in prior lives - sat on a [permanent!] naming committee at some point! So, it's nice to see someone just go with a name that isn't some clever combo pun of what the product does and/or whom it's aimed at.
Mark Peters is an ESG Practice Director and Senior Analyst focused on storage systems. His particular areas of emphasis are block and unified storage systems, virtualized storage, all types of solid-state storage, and the emerging opportunities represented by “software-defined storage.”
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