July 2014 saw the fourth EMC “MegaLaunch,” featuring a broad swathe of announcements across EMC’s portfolio. While the range of news - and associated materials - to consume can seem daunting, this 8 minute “On Location” video blog (featuring ESG analysts Jason Buffington, Terri McClure and Mark Peters) will give you some key headlines and commentary in a very efficient and easily digested manner….
On July 10, AWS unveiled its online file sharing and collaboration solution, Zocalo. It is a natural next step as it continues to build up its end-user computing portfolio – and could have far reaching market impact.
The market has been waiting for EMC to acquire a cloud gateway company, but for years the speculation was it would be acquired by the cloud division as a data onboarding tool for Atmos. Today EMC announced the acquisition of Natick MA- based TwinStrata by the storage division as a part of its VMAX strategy. This is indeed an intriguing and smart move.
IT shops are looking to achieve greater efficiency and agility, so they are embracing cloud technology, whether to build an internal private cloud, move to a public cloud, or adopt a hybrid mix of cloud technologies. But when it comes to transforming the file storage environment, the road to efficiency is fraught with challenges. File data is often stuck in silos of Windows File Servers and dedicated NAS systems scattered across the enterprise. And even for shops where file data is tightly managed, when it comes time to update systems to take advantage of newer technology or embrace cloud economics, migrating data to the new environment is a difficult process: lengthy, time-consuming, people-intensive, and expensive. Data Dynamics StorageX can help IT organizations deal with the new era of IT, breaking down the barriers between file repositories and even between the data center and the cloud, helping IT transform the file storage environment in support of building agile IT.
There is significant pent-up demand for alternatives to cloud-based online file sharing solutions, primarily driven by a desire to leverage existing IT investments and control the data that gets stored in the cloud, as well as the perceived security threats associated with cloud services. ownCloud offers an alternative model that meets these requirements. But there is more to the solution than meets the eye.
As usual ESG had a strong analyst representation at this year’s EMC World, held last week in Las Vegas. Watch this 6 minute video blog, to get a flavor of the event and to hear the key “takeaways” and initial high level insights from a broad spectrum of ESG experts – on the storage ‘beat,’ there’s Terri McClure and myself, for data protection there is Jason Buffington, and you can also see and hear from Kevin Rhone (channels/partners) and Kerry Dolan (ESG Lab).
The need for advanced IT capabilities isn’t limited to big companies. Competent IT is an important philosophy these days, and organizations of all sizes are coming to depend on the functional capability, good economic value, and the competitive advantage that technology can provide. EMC’s new VNXe provides functional capabilities typically found in larger, enterprise-class arrays, but for an entry-level price.
ESG Senior Analyst Terri McClure discusses her impressions from the 2014 NAB show.
In a command-and-control world where IT could simply impose technology choices, usability and adoption were considered afterthoughts. Consumerization is now driving usability and adoption to the top tier of application evaluation criteria.
The OFS market is rapidly maturing from file storing and sharing services for consumers to technology solutions that offer features to effectively manage and secure business data. As part of this evolution, there is increasing demand for alternatives to the "one-size-fits-all," cloud-based approach, especially among OFS users who currently deploy a private cloud deployment model. The fact that more than two-thirds of these respondents would be extremely interested in a deployment model that allows some or all data to be stored on-premises is significant, albeit not surprising given that almost all respondent organizations have some types of data prohibited from being stored in a third-party data center.
The long anticipated Box S1, a key milestone in the company’s path to an IPO, provides deep insight into Box’s business model and progress in signing up enterprise accounts. Box has certainly had some success, but it needs to ramp up its strategy a bit to see profitability on the horizon. Key to Box’s long-term success is that it convert free users to paid, reducing its cost of sales and marketing while driving revenue growth. Since a lot of free consumer-class online file sharing and collaboration solutions are available, Box’s best chance at converting users to paid accounts is to identify those using Box in business settings who can appreciate the value in leveraging Box’s sharing, collaboration, and ease of use to accelerate business processes. Box also needs to make some key investments in order to speed IT adoption and acceptance, and accelerate sales.
Box’s S1 provides valuable insight into the “freemium” business model as a driver of revenue growth. Box’s business model relies on signing people up for its free service and then converting those users (hopefully) to paying corporate customers. It’s accomplished that – doing some math, 7% of its 25 million users are paying users, so that is 1.75 million paying users, which is nothing to sneeze at. It also has 34,000 companies paying for accounts, so it is likely that a good number of those 1.75 million users are corporate users. But how can Box drive down the expense line and increase the revenue line?
We recently dug into the topic of what types of deployment models users are looking for when they deploy online file sharing (OFS) and collaboration solutions; public, hybrid, or on-premises. Some of the findings were surprising!
ESG Senior Analyst Terri McClure focuses on network attached storage, file systems, unified storage, cloud storage, and online file sharing and collaboration solutions. Since joining ESG, she has become a much-sought-after analyst in the storage space. Terri brings more than 20 years of data storage industry experience to her role.
© 2014 by The Enterprise Strategy Group, 20 Asylum Street, Milford, MA 01757 508.482.0188
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