Advisory Services

Helping Companies Execute Strategies for Success

Our support for established and emerging companies spans executive management, product management, operations, business analytics, channel development, finance, marketing, and sales. We analyze your business, establishing  whether its strategic initiatives, brand positioning, corporate and product messaging, and go-to-market programs are executing in alignment.

Leverage our insights to fuel your innovation engine.

Through our comprehensive advisory services, we help technology vendors:

  • Develop company, market, and product strategy
  • Accurately assess market opportunities
  • Determine market and product requirements
  • Segment and target prospective customers
  • Position products more effectively 
  • Increase your partnering knowledge base
  • Develop and execute effective marketing campaigns and announcements
  • Validate product performance
  • Validate the economic benefits of a product or service
  • Implement and optimize channel partner strategies and programs
  • Develop customized and highly effective marketing deliverables
  • Build, motivate and accelerate your partner community

Our ESG Strategy Lifecycle methodology builds on our IT market research, IT product testing, and IT analysis heritage. Combining our capabilities into a cohesive program, it clarifies your strategies and translates them into specific actions. Each step brings you closer to the results you seek and accelerates the initiatives you need to succeed.


Contact us to learn more about how ESG advisory services can help you.