Data warehouse modernization has become an essential move to meet the demands of the modern business. And it is easy to get lost in the hype when it comes to modernizing with a “cloud-first” or “cloud-only” approach. Organizations are drawn to the promise of ultra-simplicity, unlimited scale, improved agility, and ubiquitous accessibility. But for some organizations that are on this path, they are starting to see the tradeoffs they have made. One of those tradeoffs comes with price/performance. Not that modern cloud data warehouses do not perform well, but if you want the low-latency performance to truly support real-time, you will either have to pay for it (especially at scale as more end-users want access to the data) or minimize your ability to truly achieve real-time responsiveness. And it is forcing organizations to rethink their cloud data warehouse strategies. Maybe an on-premises data warehouse does have a place? And so does a cloud data warehouse?