It’s that time of year again when we publish our IT buyer outlook for the coming 12-18 months. This year, our 2014 IT Spending Intentions and Public Cloud Computing Trends research has some really interesting new twists to it. Here are a few insights …
What got me most excited this year were two new things. We usually collect a tremendous amount of demographic data about the companies who are surveyed – company size, industry, etc. -- but this year we also capture the age of the company itself (i.e., for how many years the organization has been in existence). No big deal right? Well, I can assure you that the data for pre-Internet companies was a lot different when compared to companies born in the web age. We also looked at all of the data by the individual respondent’s age group. Once again, we found some fascinating differences. What’s more, this really gets interesting when it is compared and correlated to the age of the company.
Among the topics we explore in this new research:
- How will organizations’ spending change in 2014 over 2013 for different technologies? Guess where cloud rated?! Hint – more people said they were going to increase spending on cloud than any other technologies.
- What percentage of annual IT budgets are now spent on cloud? Hint – it went up, but to find out by how much, and if the age of the company and buyer influenced the budget %, you’ll have to read the report!
- IaaS, PaaS, and SaaS adoption trends. We are seeing increased traction across all three deployment options. SaaS usage in particular continues to grow unabated.
- Which cloud infrastructure services are organizations using? E.g., BaaS, DRaaS, storage, etc.
- From 2011-2014 how has the relative ranking of cloud being thought of as a cost containment measure changed?
And since many of our customers and vendors are increasingly interested in how Amazon Web Services is doing, we asked:
- To what extent are organizations using AWS?
- How is AWS viewed by their current customers as well as by the market overall? For example, are they viewed as a strategic partner or simply a tactical service provider? Do customers view them as critical to their organization’s success over the next several years? We’ve found definitively that both age of company and age of respondent matter a lot here. For all of Amazon’s traction in the marketplace in general, we find they are doing particularly well from a strategic relationship and brand perception perspective among new companies and younger buyers. Needless to say, this is something all current and would-be competitors will have to prepare for!
This year’s research is just chock full of good tidbits regarding how IT and business people are spending money on cloud computing. The 2014 IT Spending Intentions Survey report is now available on our website for client access (or purchase by non-clients). The 2014 Public Cloud Computing Trends report will be published later this month. If you want to learn more, drop me a line if you are a customer and we can spend some time going through the details of the report