Technology cycles come and go in waves, sometimes with ebb tides, sometimes neap, and every now and then we see a rare but stunning tsunami. In past cycles we’ve surfed a few famous patterns, many times over:
- Swings between centralized or distributed computing models
- Battles between dominant giants and myriad disruptive startups
- Pushes between IT control against business unit demands
- Heaves between focus on cost or on competitive advantage
- Sweeps between cutting edge versus most proven tech
The broad market space of big data and analytics is now a perfect storm which has all of the debates above raging at once, bringing the “Humonga Cowabunga from Down Under” crashing upon the shores. How do you avoid getting washed out?
Well, the first thing to do is choose your targets. Survey the skies for new business requests and new operational threats. Set your sights on the most important clay pigeons but also the ones you can actually hit. Consider how different weapons in your arsenal, new and old, can help you pick off these big data birds most quickly and accurately.
Some questions to help you think about the best strategy for surfing the big waves while shooting the fast moving skeet: