This conversation with Christophe Bertrand, part of ESG's 360 Video Series, is a reminder of the importance of data protection (DP) - especially the recovery element rather than 'just' the backup element. This may seem obvious; however, Christophe reminds us that the importance of DP is not to be measured so much as a only a necessary basic cost of doing business, BUT that - when optimized - it can actually return genuine value to the business. So, while the technologies and processes of DP's mechanics continue to improve, it is the resulting data-ROI opportunities of DP that should really be driving the business discussions and decisions in this area.