One question we often hear at conferences and industry events is whether IT organizations can get more value out of the data copies that they already have.
You bet they can. It’s been right there in front of them for a long time. As my colleague Vinny Choinski from the ESG Validation team points out, capacity efficient snapshot technology has been around for decades. It was pioneered in primary storage systems in the late 90s (e.g., EMC, IBM, Hitachi…) and got a capacity savings boost when it was combined with deduplication in data protection appliances (e.g., Data Domain) and purpose-built continuous data protection and data management solutions (e.g., Actifio). IT orgs have primarily been using these solutions for a quick and cost-effective alternative to traditional restores and some have been leveraging them to make copies for test and development. Now, backup solutions with the ability to “instantly” boot virtual machines from a writeable snapshot (e.g., Veeam) and data management solutions (e.g., Cohesity, Rubrik, Datrium) have expanded the value and the potential uses of this powerful technology, but, for most organizations, the value of these powerful technologies is a secret that’s locked up in an organizational silo. This silo is locking the value of data, limiting the return that can be realized by re-using it for additional purposes to serve the organization/business.