Citrix has always been a company that provides the glue between disparate enterprise resources. This goes back many years. From app virtualization and VDI, application delivery controllers, or file sync and share, it served as glue to fill in areas where other companies lacked an adequate solution, or provided a multi-vendor solution where other companies, due to a single vendor focus, failed to provide an adequate answer.
As traditional vendors opened to interoperate in a multi-vendor environment, Citrix’s DNA allowed it to stay innovative, even as other firms introduced competing products, such as in remote desktop access.
I attended their Industry Analyst Meeting in Santa Clara, CA, and came away with a view to try to put a framework around their offerings.