Joe Tucci and company made a strategic decision several years ago not to enter the public cloud provider fray. Instead they took the vendor high road by indicating they would partner with cloud providers instead of competing with them. In a reversal of that strategy, EMC is now pivoting to the public cloud via their federated entity, VirtuStream.
Among a bevy of announcements at the opening of the annual EMC World show today, EMC announced the launching of VirtuStream’s "Global Hyper-scale Storage Cloud For Seamless Enterprise Storage Extensibility, Backup and Cloud-Native Object Storage”. This particular announcement, amongst the other ones planned over the next three days, is designed to play into a larger theme of “Modernize Your Data Center”; the official tag line of EMC World 2016.