Eve Falk

Eve Falk

Associate Validation Analyst Eve Falk contributes to ESG’s independent, hands-on lab validations and analyses of emerging IT hardware and software products. Prior to joining ESG, Eve worked at Dell Technologies on the competitive intelligence team and, later, the cloud and edge product marketing team. She focused on thought leadership and awareness-level messaging initiatives, creating blogs, infographics, and videos, among other assets.

Recent Posts by Eve Falk:

Can’t Contain Our Excitement for… Containers

There’s something so convenient about USPS Priority Mail. There are a few standard box sizes to choose from and each of them has a set fee, no matter what you put in the box. There’s no guessing as to how much the package will cost to ship, regardless of how much it weighs and how far it’s going, and your package gets to its destination in 1-3 business days, much faster than if you were to ship it normally. Many organizations are adopting container technology for similar reasons that we use USPS Priority Mail. Standardization makes operations easier for most, and improves speed and agility.

Topics: Data Protection

4 Ways that Solution Validation Marketing Content Can Help You to Close More Deals, Faster

When you buy something online, a toaster for instance, do you simply find one in your price range and hit “order?” Or do you first look for third-party articles about which toasters are on the market (top rated, or those that include a specific feature you want)? You may also check to see which toasters have the highest customer ratings and read the reviews. From something as simple as a toaster, all the way up to a data center full of hyperconverged infrastructure, customers put trust in the opinions of those who don’t have stakes in the game. Independent third parties deliver the facts about product features and differentiation (why the customer should consider the product), and customer reviews provide raw, personal, and honest feedback about the product. Both are invaluable to customers that are trying to choose between several products in a saturated market.

Topics: ESG Validation Services

HCI: The “Super Infrastructure”

You know those people who seem to have more than 24 hours in a day? They simultaneously balance work, hobbies, family, friends, and health (somehow). These “super humans” do it all. And although those aspects of life are separate entities, they still affect one another and must be managed concurrently. A desire to continuously “do more” creates challenges in our lives – it adds complexity and requires us to find new ways to become more efficient. Similarly, IT teams are tasked with doing more with the limited resources and budget they are provided - all in a world in which IT environments are becoming more and more complex. Organizations strive to increase operational efficiency and speed while minimizing costs and downtime; but this is no easy feat.

Topics: Converged Infrastructure ESG Validation Services

Ransomware Attacks are Everyone’s Problem

It can be easy to think, “That sounds horrible! But it probably won’t happen to me.” From getting into a fender bender, to spilling ketchup on your new white shirt, to… ransomware attacks. Believing ransomware attacks will only happen to “somebody else” can put your organization at a huge risk. On a much larger scale than buying car insurance or bringing an extra shirt, taking precautions against ransomware attacks can save your organization millions of dollars, as well as employee confidence, customer trust, and more.

Topics: Cybersecurity ESG Validation Services

Silencing the Noise in Cybersecurity

It’s noisy out there. Hundreds of TV shows that your friends insist you “HAVE to watch,” a concerning number of crime-related podcasts (seriously, why are there so many?), and seemingly non-stop communication with one another – text, email, social media, carrier pigeon.… There are only so many hours in the day, and a lot of things fighting for your time and attention. It can be difficult to cut through the noise and see clearly what should be prioritized, both in your personal life and at work. The cybersecurity space is noisy, too.

Topics: Cybersecurity ESG Validation Services