Mark Bowker

Mark Bowker

Senior Analyst Mark Bowker is responsible for the enterprise mobility, identity, and mobile security coverage at ESG. Leveraging 20+ years of IT industry experience, Mark researches what it takes to support today’s workforce as seen through both IT and end-user lenses.

Recent Posts by Mark Bowker:

Microsoft Ignite Sparks Attention Across the Market (with Video)

Microsoft has a tough balance to strike as they maintain decades of technology investments while inspiring cloud consumption models, modern platforms, and an unprecedented step forward with security. I recently shared that it is Time  to Add Microsoft Ignite as a Must Attend Event. Microsoft Ignite was full of announcements and openness that will shift how businesses have traditionally thought of Microsoft. 
 
Topics: Enterprise Mobility

Time to Add Microsoft Ignite as a Must Attend Event

Microsoft Ignite should be added as a must attend event for IT decision makers and executives that have any type of current investment in Microsoft, building cloud strategies and transforming the way people work. The wave of announcements, the insights into technology, and the validations of customer success are worth tuning into.

Topics: Enterprise Mobility

Made By Google...Ready for the Workplace?

I had the opportunity to attend the live Made By Google '19 event in New York City on October 15, 2019.

Given the pace of change and innovation in the market it is fascinating to attend these events and get a firsthand look at the technologyAs a consumer, it is easy to get excited about the latest gadgets, but businesses have traditionally been accustomed to technology lifecycles that are measured and accounted for in years--often 3, 5, and even 1year incrementsInnovators like Google are moving at a pace that is difficult to digest, never mind consume for mainstream businesses.  

Topics: Enterprise Mobility

Microsoft and Samsung Locking Into the Future of Work

If you tuned into Galaxy Unpacked 2019, you had the opportunity to be thrilled by all the Samsung announcements, but when Microsoft popped into the storyline and Satya Nadella jumped on stage, it became clear that Samsung (and Microsoft) are focused beyond the consumer market and locking into the corporate workforce. The Samsung and Microsoft partnership also validates that the powerhouses are geared up to compete against Apple, Goggle, and AWS.

Topics: Enterprise Mobility

What Is the Balance of On-premises and Off-premises Workloads?

On-premises integration is vital to hybrid cloud strategies. Many organizations have an on-premises-first mindset as they begin to formulate their hybrid cloud strategies. According to ESG research into hybrid cloud trends, when asked to identify the most important consideration in these decisions, more than half cited seamless compatibility with their on-premises infrastructure. Furthermore, nearly three-quarters of organizations stated that it was critical or very important that public cloud service providers offer solutions that integrate with their on-premises environments.

Topics: Cloud Services & Orchestration

Microsoft Azure and Oracle Are Done Being Bullied

Oracle ultimately had to choose a cloud partner as customer demand for cloud consumption continues to rise. In fact, ESG captured a 10% year over year increase (29% to 39%) of companies that are taking a cloud first policy when it comes to new application deployments. These dynamics cranked up the pressure on the Oracle business as they seemed to try to hold on to legacy on-premises approaches with their customers. And why not….margins are excellent and it is a massive investment for Oracle to build out global data centers. Sure, Oracle has cloud offerings, but they appeared to be more like nice window dressing than what the likes of Microsoft Azure, AWS, and Google GCP are offering (and expanding) in the market.

Topics: Cloud Services & Orchestration

Digital Workspaces Create Unintended Consequences

New "born in the cloud" companies have it EASY! If I was to start a company today, it would be relatively simply (and fast) to choose business platforms, applications, and endpoints. While in reality, businesses have years of technology investments and business processes. So while companies are seeing the benefits and value of a digital workplace strategy, they risk creating a substantial functionality deficit.

Topics: Enterprise Mobility

Microsoft Windows Is Just an App

Look, there is no denying that Microsoft Windows has a massive footprint across the globe and has been the primary endpoint operating system that companies have relied on for decades. Heck, as much as I personally sometimes try to move over to other platforms like Mac OS or Chromebook, I find myself tied back to Microsoft Windows at some capacity. The same situation holds true for businesses as they continue to use Microsoft Windows because they have to, but the usage and interest of alternative solutions compounded with truly amazing capabilities on smartphones and tablets opens the door to create an enlightened end-user experience and improved productivity.

Topics: Enterprise Mobility

Top Questions to Ask When Considering Moving Cloud On-prem

First, let's clarify what would drive businesses to consider moving cloud on-prem:

Topics: Cloud Services & Orchestration

What's Up with Microsoft and Dell at Dell Technologies World 2019?

Microsoft is ultimately in a race to grow its Azure footprint and remain in pole position on the desktop while it is clearly being battered in both markets. Microsoft needs Dell as a partner. Dell can lean in with its experience to help raise customer confidence. These three areas demonstrate where Microsoft is better with Dell:

Topics: Dell Technologies World