Mark Bowker

Mark Bowker

Senior Analyst Mark Bowker is responsible for the enterprise mobility, identity, and mobile security coverage at ESG. Leveraging 20+ years of IT industry experience, Mark researches what it takes to support today’s workforce as seen through both IT and end-user lenses.

Recent Posts by Mark Bowker:

This IS the Year of VDI! Thank You COVID-19 #!@*^!

Anyone tracking virtual desktop infrastructure (VDI) has seen numerous claims over the past 5+ years that “this is the year of VDI.” The technology has been compelling but limited in deployment for corner cases and specific employee profiles. It’s never bounced past these use cases. Until now.

COVID-19 has found companies left unprepared for this unplanned event and without a solid business continuity plan in place for WFH (work from home) employees. Prior to COVID-19, business executives were reluctant to support WFH and feared the impact to employee productivity. The technology to deliver a secure workspace for an employee is rarely the issue but was often used as an excuse to restrict WFH policies. A small percentage of companies had a local business continuity plan in place for local natural disasters, but few had plans in place to address the scale of WFH we are seeing today.

Topics: Enterprise Mobility COVID-19 Tech Effect

Top 3 Reasons IT Operations will Accelerate Cloud Consumption Due to WFH

IT organizations that are running a data center have a set of challenges on their hands given that the teams are working from home (WFH). Data centers are like your automobile that requires hands-on scheduled and unplanned maintenance. Well-run data centers are a fine oiled piece of machinery that is constantly worked on to meet and deliver business demand. IT organizations are masters at this, but what happens when the team is mandated to WFH?

Topics: Cloud Services & Orchestration COVID-19 Tech Effect

VDI & DaaS Make WFH Work

The technology to help businesses deliver a secure and productive experience for employees as they work from home has been around for years. Businesses have implemented virtual desktop infrastructure (VDI) and desktop-as-a-service (DaaS) to enable remote employees, but the technology has never broken through a relatively small percentage of the employee base or been used outside of specific use cases. ESG has spoken with numerous companies that invested in VDI or DaaS to help address local business continuity, but now companies are finding themselves having to maintain business continuity globally. Something they have not likely planned for.

Topics: Enterprise Mobility COVID-19 Tech Effect

Microsoft Ignite Sparks Attention Across the Market (with Video)

Microsoft has a tough balance to strike as they maintain decades of technology investments while inspiring cloud consumption models, modern platforms, and an unprecedented step forward with security. I recently shared that it is Time  to Add Microsoft Ignite as a Must Attend Event. Microsoft Ignite was full of announcements and openness that will shift how businesses have traditionally thought of Microsoft. 
 
Topics: Enterprise Mobility

Time to Add Microsoft Ignite as a Must Attend Event

Microsoft Ignite should be added as a must attend event for IT decision makers and executives that have any type of current investment in Microsoft, building cloud strategies and transforming the way people work. The wave of announcements, the insights into technology, and the validations of customer success are worth tuning into.

Topics: Enterprise Mobility

Made By Google...Ready for the Workplace?

I had the opportunity to attend the live Made By Google '19 event in New York City on October 15, 2019.

Given the pace of change and innovation in the market it is fascinating to attend these events and get a firsthand look at the technologyAs a consumer, it is easy to get excited about the latest gadgets, but businesses have traditionally been accustomed to technology lifecycles that are measured and accounted for in years--often 3, 5, and even 1year incrementsInnovators like Google are moving at a pace that is difficult to digest, never mind consume for mainstream businesses.  

Topics: Enterprise Mobility

Microsoft and Samsung Locking Into the Future of Work

If you tuned into Galaxy Unpacked 2019, you had the opportunity to be thrilled by all the Samsung announcements, but when Microsoft popped into the storyline and Satya Nadella jumped on stage, it became clear that Samsung (and Microsoft) are focused beyond the consumer market and locking into the corporate workforce. The Samsung and Microsoft partnership also validates that the powerhouses are geared up to compete against Apple, Goggle, and AWS.

Topics: Enterprise Mobility

What Is the Balance of On-premises and Off-premises Workloads?

On-premises integration is vital to hybrid cloud strategies. Many organizations have an on-premises-first mindset as they begin to formulate their hybrid cloud strategies. According to ESG research into hybrid cloud trends, when asked to identify the most important consideration in these decisions, more than half cited seamless compatibility with their on-premises infrastructure. Furthermore, nearly three-quarters of organizations stated that it was critical or very important that public cloud service providers offer solutions that integrate with their on-premises environments.

Topics: Cloud Services & Orchestration

Microsoft Azure and Oracle Are Done Being Bullied

Oracle ultimately had to choose a cloud partner as customer demand for cloud consumption continues to rise. In fact, ESG captured a 10% year over year increase (29% to 39%) of companies that are taking a cloud first policy when it comes to new application deployments. These dynamics cranked up the pressure on the Oracle business as they seemed to try to hold on to legacy on-premises approaches with their customers. And why not….margins are excellent and it is a massive investment for Oracle to build out global data centers. Sure, Oracle has cloud offerings, but they appeared to be more like nice window dressing than what the likes of Microsoft Azure, AWS, and Google GCP are offering (and expanding) in the market.

Topics: Cloud Services & Orchestration

Digital Workspaces Create Unintended Consequences

New "born in the cloud" companies have it EASY! If I was to start a company today, it would be relatively simply (and fast) to choose business platforms, applications, and endpoints. While in reality, businesses have years of technology investments and business processes. So while companies are seeing the benefits and value of a digital workplace strategy, they risk creating a substantial functionality deficit.

Topics: Enterprise Mobility