There’s an oft-quoted phrase along the lines of, “You never get a second chance to make a [good] first impression.” Apart from its obvious semantic tautology, what’s also interesting is that (a) there’s considerable debate about the attribution of the quote itself (apparently whoever first used it didn’t make a good enough impression!?), and (b) it lacks context. FalconStor is a pretty well-known name in IT circles, but it’s been busy in recent years crafting a new—relevant, timely, and high-potential—first impression.