Mark Peters

Mark Peters

ESG Practice Director and Senior Analyst Mark Peters is focused on all types of storage systems, virtualized storage, multiple solid-state media, and the emerging opportunities represented by both software-defined storage and converged systems. This seasoned analyst has three decades of data storage industry experience, holding senior management roles in sales, marketing, product management, business development, and customer intimacy in the U.S. and internationally, and even running his own communications consulting business focusing on storage and IT. Mark uses his real-world experience and rock-solid ESG research to disentangle the market outlook and lead his clients to progress and profit.

Recent Posts by Mark Peters:

In Conversation with Sam Grocott of Dell at DTW (Video)

At Dell Technologies World, I managed to grab some time, video camera in hand, with Sam Grocott. Sam leads marketing for what we’d all traditionally know as Dell EMC.

I asked him to start by briefly summarizing the key announcements at the show for his group, but what then developed was a discussion shaped by the fact – at least for Dell customers – that terms like “traditional” and “his group” are becoming steadily less pertinent as Dell’s strategic cloud embrace demands that it shifts from offering an enormous portfolio of products from largely independent operating units, to be instead a provider of integrated full-stack solutions. This both drives and reflects the market – and Sam explains how important it will be for Dell and its customers.

Topics: Storage Dell Technologies World

Dell Technologies World – Optimism & Happiness? (Includes Video)

Spring brings things you expect – tax day (in the US), storms and showers (in much of the Northern hemisphere), and some variant of Dell/EMC/Dell Technologies World (in whatever Las Vegas is!). But this Spring brought something unexpected too – at Dell Technologies World the discussion for the closing general session panel centered on “optimism and happiness in the digital age.” So there!

Topics: Storage Channel Data Protection Networking Converged Infrastructure Dell Technologies World

Pre Dell Technologies World Thoughts

It’s always fascinating to see how the truly big vendor events play out – and of course when it comes to Dell, “big” applies to both the vendor and the event. As such, DTW can be either or both a reflection and/or driver of the IT world.

Clearly, we won’t be talking about any of the actual news ahead of time, and just as clearly the tenor of the event cannot be determined today, but we can speculate, wonder and point out things we’d like to find out. That’s just what I asked my colleagues Scott Sinclair and Mike Leone to do – and you can see what they had to say in this short video. By way of a spoiler (although, perhaps, not really!?), they were not much focused on individual product introductions, important as those are within their own IT sub-ecosystems.

Topics: Storage

Was ‘Better’ Cybersecurity the Promise or the Premise at RSA 2019? (Includes video)

This year’s RSA mega-conference in San Francisco seemed intent to add some silver linings to not only the grey clouds that hung over the city last week, but also to the incessant news cycle that suggests bad actors in the security space are always and inevitably one step ahead of the good guys.
 
If the energy, investments, and enthusiasm that were on display at the Moscone Center can be even somewhat matched by efficient adoption and effective execution, then it seems as if this is a war - now that we as a society, and not just as an IT industry, are fully awakened to it - that can be won. Enough. Sometime. 
Topics: Cybersecurity RSA Conference

Thoughts on IBM Think[ing] 2019- includes video

IBM’s Think 2019 event was made to do just that – make you think. Unlike many vendors, whose events can be like giant market stalls, Think was more more like a visit to your old college; and that's  not a pejorative, it’s a compliment.

Sure, it could get a tad calculated or even over-earnest at times, but overall it was a refreshing take – stopping and thinking...though in San Francisco last week it was advisable to undertake your contemplations inside the Moscone Center, as it poured with rain on the main mid-week days! Weather aside, the move from Vegas to San Francisco was a good one.

Topics: Storage Cybersecurity Data Protection

NetApp's Change: In Conversation with John Rollason (Video)

The positive changes at NetApp over the last few years have been impressive and hard to ignore. One can argue about what is chicken and what is egg in terms of strategy and execution, but the bottom-line results speak for themselves. 

On a recent visit to the UK, I had time to pop in to NetApp's Uxbridge headquarters and chat through the topic of 'change' with John Rollason, NetApp's European marketing lead. The interview is pretty much unedited, but broken into two logical parts:

Topics: Storage

NetApp Insight: Both a Conference Name and an Apropos Comment  (Includes Video)

NetApp’s 2018 Insight event was nothing if not engaging: not just for what this vendor is doing (in a traditional announcement and product sense), but for what it is rapidly becoming (in terms of its place in the burgeoning information-based-world).

Of course, NetApp’s impressive – and continuing – recovery and re-formation is only possible because of its excellent execution over the last few years: Focus, finances, and futures have been the emphases, and they are paying off. Take a look at ESG’s On Location video to get a feel for this year’s event and some key takeaways.  

Topics: Storage Cloud Services & Orchestration

Hitachi Vantara Talks What’s Next at NEXT (Video)

Last week saw the 2018 Hitachi Vantara NEXT conference. For those of you not following along closely, Hitachi Vantara is the artist previously known as, well, many other things...!

One of the ongoing challenges the company faces (both for itself, and indeed to a greater extent when we consider it in association with its Hitachi parent) is how to describe its panoply of abilities, both IT and otherwise, in a cohesive manner.

Topics: Storage Converged Infrastructure Cloud Services & Orchestration

Talking NVMe and Optimized Hybrid Storage Management (ESG 360 Video Series)

This conversation is an update with Scott Sinclair on a couple of the key trends in the storage part of the IT ecosystem as we move towards the end of 2018. While the terms discussed here might not be brand new, the extent of focus and interest is moving extremely rapidly. The things Scott wanted to emphasize were NVMe and optimized Hybrid Storage Management.

Topics: Storage

Talking About the Next Steps in IT Automation (ESG 360 Video Series)

It’s easy to talk about automation within IT as an inherently ‘good thing’; but, as Steve Duplessie explains in this conversation, things in IT are invariably done for far more pragmatic reasons than just some vague intrinsic nice-ness! As we move from functional automation (where the real value usually emphasizes cost saving) to more holistic or system-wide automation - both across and between systems – the motivation is more about getting better ROI from better and faster business decisions; moreover those improvements can often be based upon inputs from disparate data sources and applications.

Topics: Storage IT Infrastructure