Mark Peters

Mark Peters

ESG Practice Director and Senior Analyst Mark Peters is focused on all types of storage systems, virtualized storage, multiple solid-state media, and the emerging opportunities represented by both software-defined storage and converged systems. This seasoned analyst has three decades of data storage industry experience, holding senior management roles in sales, marketing, product management, business development, and customer intimacy in the U.S. and internationally, and even running his own communications consulting business focusing on storage and IT. Mark uses his real-world experience and rock-solid ESG research to disentangle the market outlook and lead his clients to progress and profit.

Recent Posts by Mark Peters:

Marketing in Challenging Times - In Conversation with Molly Presley of Qumulo (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

But that business-continuation demands some very different approaches and thinking; therefore, whenever possible over the coming weeks I'll be asking executives from IT vendors and partners to discuss their thoughts around the marketing changes, challenges, and - yes - also the opportunities that this pandemic is creating. I've called this series "Marketing in Challenging Times" - that's not to skirt around the issue of COVID-19, but to acknowledge the fact that the "challenging times" are likely to extend well beyond the point at which the pandemic is controlled, contained, or beaten...and also of course perhaps some of the lessons-learned and silver-linings-discovered will continue as well. Everyone brings their own perspectives to these conversations; as a minimum we hope they are cathartic, and at best they might provide a new idea or inspiration.

Topics: Storage Marketing in Challenging Times

Oracle Autonomous JSON Database – ­­­­­­­­­­­­­­­­­­­­­­Imagine Allowing App Developers to [Just] Develop Apps

It would, surely, be a perfectly reasonable assumption that if you employ application developers, you’d like them to develop apps!? Indeed, if you are an application developer, one might assume the same thing applies!? Yet all too often these valuable individuals are constrained by the need to tinker with their IT infrastructure and environment in order to be able to do their Job #1 (or work with their IT colleagues on it….and/or moan…and/or escalate – but it all amounts to the same). While we’re talking assumptions, the uninitiated (hands up, I think that included me until I recently got set straight) could be tempted to think that app dev types are naturally drawn to such endeavors – whereas the truth is that they end up doing it, whether or not they like it, because they have to.

Topics: Converged Infrastructure

Marketing in Challenging Times - In Conversation with James Whitemore of NetApp (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

But that business-continuation demands some very different approaches and thinking; therefore, whenever possible over the coming weeks I'll be asking executives from IT vendors and partners to discuss their thoughts around the marketing changes, challenges, and - yes - also the opportunities that this pandemic is creating. I've called this series "Marketing in Challenging Times" - that's not to skirt around the issue of COVID-19, but to acknowledge the fact that the "challenging times" are likely to extend well beyond the point at which the pandemic is controlled, contained, or beaten...and also of course perhaps some of the lessons-learned and silver-linings-discovered will continue as well. Everyone brings their own perspectives to these conversations; as a minimum we hope they are cathartic, and at best they might provide a new idea or inspiration.

Topics: Storage Marketing in Challenging Times

Marketing in Challenging Times - in Conversation with Jonathan Martin of Hitachi Vantara (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

But that business-continuation demands some very different approaches and thinking; therefore, whenever possible over the coming weeks I'll be asking executives from IT vendors and partners to discuss their thoughts around the marketing changes, challenges, and - yes - also the opportunities that this pandemic is creating. I've called this series "Marketing in Challenging Times" - that's not to skirt around the issue of COVID-19, but to acknowledge the fact that the "challenging times" are likely to extend well beyond the point at which the pandemic is controlled, contained, or beaten...and also of course perhaps some of the lessons-learned and silver-linings-discovered will continue as well. Everyone brings their own perspectives to these conversations; as a minimum we hope they are cathartic, and at best they might provide a new idea or inspiration.

Topics: Storage Marketing in Challenging Times

Marketing in Challenging Times - In Conversation with Susanna Gresswell of Dell (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

Topics: Storage Marketing in Challenging Times

Marketing in Challenging Times - in Conversation with Craig Nunes of Nebulon (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

But that business-continuation demands some very different approaches and thinking; therefore, whenever possible over the coming weeks I'll be asking executives from IT vendors and partners to discuss their thoughts around the marketing changes, challenges, and - yes - also the opportunities that this pandemic is creating. I've called this series "Marketing in Challenging Times" - that's not to skirt around the issue of COVID-19, but to acknowledge the fact that the "challenging times" are likely to extend well beyond the point at which the pandemic is controlled, contained, or beaten...and also of course perhaps some of the lessons-learned and silver-linings-discovered will continue as well. Everyone brings their own perspectives to these conversations; as a minimum we hope they are cathartic, and at best they might provide a new idea or inspiration.

Topics: Storage Marketing in Challenging Times

Oracle Announces Extended Autonomy & Dedicated Regions (that’s for IT, not geo-politics!)

With typical understatement, no assertive flourishes, and a complete lack of competitive gauntlet-throwing, Oracle’s Larry Ellison just announced – separate but linked – enhancements to its overall cloud strategy. Well, actually no - of course not!! While the announcements were strategic, real, and compelling, there were flashes-aplenty of the Larry we have come to expect (even from a shelter-in-place, and rather-nice-looking, kitchen)…a feisty and assured red stake placed firmly in the increasingly hybrid IT landscape.  

Topics: Converged Infrastructure Cloud Services & Orchestration

Marketing (and IT) in Challenging Times - in Conversation with Cathy Southwick of Pure Storage  (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

Topics: Storage Marketing in Challenging Times

Marketing in Challenging Times - In Conversation with Caitlin Gordon of Dell (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

Topics: Storage Marketing in Challenging Times

Marketing in Challenging Times - in Conversation with Jim O'Grady of HPE Financial Services  (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

Topics: Storage Marketing in Challenging Times