Mark Peters

Mark Peters

ESG Practice Director and Senior Analyst Mark Peters is focused on all types of storage systems, virtualized storage, multiple solid-state media, and the emerging opportunities represented by both software-defined storage and converged systems. This seasoned analyst has three decades of data storage industry experience, holding senior management roles in sales, marketing, product management, business development, and customer intimacy in the U.S. and internationally, and even running his own communications consulting business focusing on storage and IT. Mark uses his real-world experience and rock-solid ESG research to disentangle the market outlook and lead his clients to progress and profit.

Recent Posts by Mark Peters:

Oracle’s APEX Enhancements & Database 21c Release Continue Progress on its Magnum Opus

Sometimes vendors focus on the integration of their abilities, while sometimes they emphasize improvements to those abilities. Oracle’s announcements today – the free-standing, cloud-based delivery of its APEX low-code application development tool, as well as the 21c "innovation" release of its eponymous database – do both.

Let’s briefly cover what was announced before commenting on what it all means.

Topics: Data Platforms, Analytics, & AI

NetApp's Insight- ESG's Take on a Full Event  (Video)

NetApp's annual Insight event wrapped recently. Right off the bat, I must record that I thought this was a lesson to many other vendors about how best to run a digital event. It was fast-paced, enjoyable and easy to watch. And that matters; the best content in the world is wasted if a vendor has poor and/or boring presentations...NetApp did a stellar job of embracing the new medium. Luckily, the content also did not disappoint. In the video below, Scott Sinclair and I discuss some of our key takeaways.

Topics: Storage Cloud Services & Orchestration

Dell Tech World - an ESG Conversation (Video)

It bears repeating that events like Dell Technologies World cover way too much ground to ever cover everything in a brief post. So we won't try! Instead, my ESG colleagues and myself are talking the "bite-sized-chunks" approach, dipping into various topics in reports, blogs, and videos as appropriate. One of the biggest announcements at this year's digital event ("big" as in likely impact rather than elapsed time on the virtual "stage") was Apex - Dell's as-a-service umbrella commitment - and we've already chatted about that in another single-topic video. 

Topics: Storage Channel Data Protection Networking

The Apex of Announcements at Dell Technologies World  (Video)

Like every other tech vendor, Dell's annual mega-event transitioned from a massive conference center to a massive digital extravaganza. We'll cover it in multiple manners and media over the coming days and weeks....after all Dell has heft in IT and there's a lot to comment upon. 

Topics: Storage Enterprise Mobility

Bye Old IBM…Hello New Bisected IBM

IBM’s announcement last week that it is to split into two companies by spinning off a big chunk of itself leads with a compellingly bold statement, saying it is “…to accelerate hybrid cloud growth strategy and execute spin-off market-leading managed infrastructure services unit.” By the way, when I say “big chunk,” I actually mean a relatively small percentage (just under 25% of current revenues)…but anything at IBM-scale is big compared to most businesses; the NewCo has a current revenue run-rate of $19BN, a backlog of $60BN and does business with 75% of the Fortune 100. Not bad, eh!?

Topics: Storage Cloud Services & Orchestration

VMworld - Digital, but as Big and Real as Ever (Video)

Like so many industry and vendor events so far in 2020 (and no doubt like many more for a good while yet), VMworld was presented digitally this year. That significant change did not however affect its scale, whether measured by ambition, breadth of coverage or likely impact.

Topics: Cybersecurity Data Protection Networking

Oracle’s New Observability and Management Platform Is Well Worth Looking At

As with many Oracle product names, one of its latest monikers – Oracle Cloud Observability and Management Platform – doesn’t exactly get one’s IT juices flowing…but it should. For all the talk of "cool" modern apps, DevOps, highly distributed and sophisticated infrastructure solutions and ubiquitous AI/ML, the fact of the matter is that –for all these things– users still need to know what’s going on in these increasingly complex ecosystems. It’s like crossing a road: it doesn’t matter whether the vehicles are horse-drawn, pedal-, gas-, or electric-powered, you still need to look both ways before deciding when to step off the curb (or “kerb”…but more on that later).

Topics: Storage

Marketing in Challenging Times - In Conversation with Sam Grocott of Dell (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

Topics: Marketing in Challenging Times

Marketing in Challenging Times - In Conversation with Molly Presley of Qumulo (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

But that business-continuation demands some very different approaches and thinking; therefore, whenever possible over the coming weeks I'll be asking executives from IT vendors and partners to discuss their thoughts around the marketing changes, challenges, and - yes - also the opportunities that this pandemic is creating. I've called this series "Marketing in Challenging Times" - that's not to skirt around the issue of COVID-19, but to acknowledge the fact that the "challenging times" are likely to extend well beyond the point at which the pandemic is controlled, contained, or beaten...and also of course perhaps some of the lessons-learned and silver-linings-discovered will continue as well. Everyone brings their own perspectives to these conversations; as a minimum we hope they are cathartic, and at best they might provide a new idea or inspiration.

Topics: Storage Marketing in Challenging Times

Oracle Autonomous JSON Database – ­­­­­­­­­­­­­­­­­­­­­­Imagine Allowing App Developers to [Just] Develop Apps

It would, surely, be a perfectly reasonable assumption that if you employ application developers, you’d like them to develop apps!? Indeed, if you are an application developer, one might assume the same thing applies!? Yet all too often these valuable individuals are constrained by the need to tinker with their IT infrastructure and environment in order to be able to do their Job #1 (or work with their IT colleagues on it….and/or moan…and/or escalate – but it all amounts to the same). While we’re talking assumptions, the uninitiated (hands up, I think that included me until I recently got set straight) could be tempted to think that app dev types are naturally drawn to such endeavors – whereas the truth is that they end up doing it, whether or not they like it, because they have to.

Topics: Converged Infrastructure