Mark Peters

Mark Peters

ESG Practice Director and Senior Analyst Mark Peters is focused on all types of storage systems, virtualized storage, multiple solid-state media, and the emerging opportunities represented by both software-defined storage and converged systems. This seasoned analyst has three decades of data storage industry experience, holding senior management roles in sales, marketing, product management, business development, and customer intimacy in the U.S. and internationally, and even running his own communications consulting business focusing on storage and IT. Mark uses his real-world experience and rock-solid ESG research to disentangle the market outlook and lead his clients to progress and profit.

Recent Posts by Mark Peters:

Talking Connectivity and Experience (ESG 360 Video Series)

In this conversation, Bob Laliberte talks about the increasing relevance of [optimized] networking in the contemporary IT world; of course, networking has always mattered, but it has often been the most likely component of IT infrastructure to be viewed as "plumbing."

These days, however, with the emphases on mobility, clouds, the edge, and distributed-everything (data and applications just as much as endpoint-access), the integral impact of networking on connectivity and experience is becoming ever clearer. When everything-IT is interlinked, the linkages matter intently! Bob outlines the main points and then talks about how this new focus on optimized networking is being - and can be - made manifest.  

Topics: Networking

Ubiquity on Full Display at VMworld 2018 (Video)

Yes, VMworld is a vendor event.

But it is also as near to a general IT event as there is.

The 2018 version in Las Vegas showed this “parallel dichotomy” in full force. A focus on the company’s own progress, innovation, and execution was pretty much matched by a focus on its partnerships and its integral position in the overall IT ecosystem. It’s hard to cover everything; but an extensive ESG contingent did its best to distill down some of the key new announcements and take-aways. It means that our On Location video is a little longer than usual at 7 minutes, but it’s packed with insights.

Topics: Storage VMworld

Talking Channel (ESG 360 Video Series)

"The channel" remains a crucial connection between the vendor and user communities, but like everything else in IT, it has evolved. In this discussion, part of ESG's 360 Video Series, Kevin Rhone considers some of the key changes for channel partners in recent years. These organizations have a tremendous influence over much of what is sold to, and used by, IT organizations. With a direct, vendor-owned sales force being such an expensive option, it is typically reserved for only the largest customers and/or the big-ticket items. Everything else normally flows through the channel ecosystem, which has gradually shifted from being essentially a product fulfillment operation to provide far more of an advisory status. Kevin delves into why this change is underway, and addresses whom it is good for.     

Topics: Channel

Talking Storage (ESG 360 Video Series)

Although storage has for many years - and often understandably - been seen as "merely" an IT necessity, its importance has never been greater than today; in this discussion, part of ESG's 360 Video Series, Scott Sinclair attributes that to the realization that access to data (which is, after all, the whole point of storage!) is recognized today as the single most valuable asset for a majority of organizations. The logical extension of this statement is, of course, that "doing" data - aka storage - better than others can in turn lead to better business results. Scott touches on both the management challenges of operating an optimal data ecosystem in a hybrid cloud world, as well as specific technologies - such as NVMe - that are adding necessary and valuable capability improvements.

Topics: Storage

Want to Win in the Digital Economy? Transform your IT Infrastructure

The digital economy is upon us. And data is, de facto, playing an ever-greater role in determining business success. Skeptics might say that this is nothing new…after all, data has always been valuable, which is why we have been storing so much of it over the past few decades.

Let’s dig into the contemporary difference - a distinction that many businesses miss – by reviewing where we have, mostly, gotten to so far: Yes, data has long been a necessity of doing business; and the introduction of traditional IT services has improved efficiency. Email, for example, is a lot handier than having to leave voicemails for everyone, or faxing people, or - if you want to make the extreme case - using the post office. But any competitive gains that traditional IT services offer have long been negated, since everyone else gets access to the same IT services. It doesn’t matter what anyone says, you aren’t dominating your industry just because you have access to email!

Topics: Storage

HPE GreenLake: IT Flexibility on Steroids (Video)

Sure, the letters "i" and "t" can be found together in the word "flexibility," but getting genuine flexibility in terms of the provision of IT - in other words to build IT capabilities dynamically around necessary outcomes rather than foundational inputs - has long remained a big challenge for the industry and consumers alike, both operationally and commercially.

Topics: Storage ESG on Location

Talking Validation (ESG 360 Video Series)

In this discussion, part of ESG's 360 Video Series, VP of ESG's Validation Services Brian Garrett explains how the ways that ESG conducts its validation services have changed over the years - not only driving a better appreciation of the value that vendors' offerings can deliver but also reflecting a change in users’ demands. The change is twofold: Whereas early testing and proving was most often around individual products and features, now the functional emphasis is much more likely to be around a complete solution - anything from HCI to data protection to cloud and “...as a service” offerings; in all these situations, flexibility and ease of use have come to the fore. Secondly the validations that ESG conducts are now much more frequently focused on the economic and business value of a solution instead of - or as well as - merely its functional efficacy. Brian discusses the reasons for these changes, and notes that actual user input is now also increasingly important to the process.

Topics: Storage ESG Validation Services

Talking Mobility (ESG 360 Video Series)

Here, Mark Bowker starts his discussion of IT mobility by defining it broadly--but-clearly--as the secure delivery of apps and data wherever and however needed. This major practical change in IT is conceptually simple to grasp but brings multiple complex challenges for IT organizations - not least of which is the dual threat of unpredictability and associated [potential for] lack of control. Mark explains that the major foci for IT around mobility are therefore security, policy, and management structures - but that isn’t to say that there is not also a major, gratifying pay-off for IT organizations that get mobility done well...

Topics: Enterprise Mobility

Talking Data Protection: ESG 360 Video Series

This conversation with Christophe Bertrand, part of ESG's 360 Video Series, is a reminder of the importance of data protection (DP) - especially the recovery element rather than 'just' the backup element. This may seem obvious; however, Christophe reminds us that the importance of DP is not to be measured so much as a only a necessary basic cost of doing business, BUT that - when optimized - it can actually return genuine value to the business. So, while the technologies and processes of DP's mechanics continue to improve, it is the resulting data-ROI opportunities of DP that should really be driving the business discussions and decisions in this area.

Topics: Storage Data Protection

Discovering a Renewed HPE (Video)

One of the fascinating parts of my job is watching companies ebb, flow, and change over time. Sometimes it’s stealth ideas in borrowed offices, sometimes it’s start-ups that are “Roman Candles” or bloom to maturity and/or acquisition; and sometimes it is the venerable industry giants really making a substantive change. The last is rare, often painful, and invariably slower than the others...but the recent HPE Discover event persuaded me that I am probably witnessing such a transformation.


Topics: Storage ESG on Location