The recent research ESG conducted on the impact of COVID-19 on knowledge workers and on IT spending intentions revealed a few interesting findings that directly affect data protection. Backup and recovery is hot! While some organizations are cutting their IT budgets, not every one is and some specific technologies are actually doing better than others. Among the top 3 technologies least likely to be reduced: cybersecurity, remote/telework solutions...and data protection! 26% of our IT executive respondents said their data protection budget is actually going increase, and 54% will keep it steady. Cloud technologies and services fare very well across the board as one could have guessed in the current climate.
End-users also reported suffering from an intensification of cyber-attacks, making the remediation strategies (backup and recovery) even more relevant.
For end-users, this means that more than ever you should inspect your current backup and recovery infrastructure, its SLAs, and test its capabilities. Many new options for remote management now exist, and with many workloads migrating to the cloud, it may be time to revisit how you are protecting those data assets.
What this means for vendors of backup and recovery solutions, especially cloud-focused offerings, is that it's a great time to double down on your marketing efforts and investments. People are listening. They want to spend to more, and need to modernize in many cases.
Never a dull moment in this market!