ESG has recently published an overview on IT market adoption of cloud-based databases. Shall we just call them cloudbases? Perhaps not. A major trend is emerging. While relatively few are choosing cloud as their primary mode of deployment, majorities are currently running at least some of their production workload in the public cloud. Attitudes and adoption vary considerably by age of company (and age of respondent!), reflecting how deeply entrenched traditional on-premises offerings and processes may be for different businesses. How many, how many, and how much, you ask? ESG research subscribers can read the full report here.
This overall trend has been noticed by vendors of database solutions, many of whom are rapidly innovating to improve their value propositions in an increasingly cloud, hybrid cloud, and even multi-cloud world. Teradata is a great example with new flexible licensing to perform datawarehousing where you want it. IntelliCloud (with IntelliFlex and IntelliBase), and AWS and Azure offerings are now treated just the same as on-premises environments. The same functionality is offered in new portable license bundles with tiered subscription pricing. TCores are introduced as a standard measure of workload capacity in any environment. Advanced options like in-memory processing and intelligent memory utilization based on demand are available, too. This will greatly ease the migration to cloud, and bring confidence and predictability to performance and costs. We'll hear more about their momentum at the Teradata Third Party Influencers Event in May in La Jolla, and will report back then.
Similarly, Informatica has been quietly building up their own cloud capabilities. Over the course of 2016, new solutions like Cloud Data Quality Radar, Cloud B2B Gateway, and Cloud API Manager have been introduced to support data management for databases and other sources in the public cloud. Additionally, recent hybrid cloud offerings have included Hybrid Mappings, Hybrid Data Hub, Hybrid Orchestration, and Hybrid Data and API Catalog. Many big brand customers (a healthy proportion being net new) are using Informatica in the clouds for data integration, data quality, even data lake management. I expect quite a few more cloud announcements at Informatica World next month in San Francisco. Stay tuned.
Many other large database vendors also have sophisticated cloud offerings, including AWS, Microsoft, Oracle, and IBM. Of course, it's not just the large incumbent players who are adapting to cloud-based databases. Quite a few smaller companies are getting serious here too. Some, like MemSQL, are offering their own cloud varietals now. Others, such as Snowflake, are born in the cloud. As all these companies move to meet demand for cloud databases and data warehouses, demand will see the maturity and increase again, making a nice self-fulfilling prophecy. This part of the market is going to keep building rapidly. Again, to see where we are in terms of specific numbers, check out our research. If you'd like more information, let us know!